//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~subject:"Ladengestaltung"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Ladengestaltung
Werbung
Brand management
634
Markenführung
634
Consumer behaviour
425
Konsumentenverhalten
425
Brand image
353
Markenimage
353
Brand
259
Markenartikel
251
Beziehungsmarketing
142
Relationship marketing
142
Social Web
103
Social web
103
Internet marketing
83
Online-Marketing
83
Luxury goods
76
Luxusgüter
76
Marketing management
54
Marketingmanagement
54
Advertising effects
50
Werbewirkung
50
Einzelhandel
49
Retail trade
49
Brand equity
43
Branding
37
Customer integration
37
Kundenintegration
37
Social media
37
Personality psychology
36
Persönlichkeitspsychologie
36
Advertising
33
Emotion
28
Customer satisfaction
27
Kundenzufriedenheit
27
International marketing
26
Internationales Marketing
26
Brand loyalty
24
Corporate reputation
24
Firmenimage
24
Corporate Social Responsibility
23
more ...
less ...
Online availability
All
Undetermined
22
Type of publication
All
Article
31
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Language
All
English
31
Author
All
Baack, Daniel W.
1
Baalbaki, Sally
1
Baum, Matthias
1
Baxendale, Shane
1
Bellman, Steven
1
Bogomolova, Svetlana
1
Briggs, Elten
1
Brotto, Luisa
1
Brunner, Christian Boris
1
Busacca, Bruno
1
Cambier, Fanny
1
Celhay, Franck
1
Cervellon, Marie-Cécile
1
Choi, Yung Kyun
1
Chu, Kyounghee
1
Cunningham, Isabella
1
Dass, Mayukh
1
Davtyan, Davit
1
Delvert, Mathilde
1
Dennis, Charles
1
Diamantopoulos, Adamantios
1
Douglas Olsen, G.
1
Du, Shuili
1
Dwivedi, Yogesh Kumar
1
Espinosa, Jennifer A.
1
Estes, Zachary
1
Everdingen, Yvonne Maria van
1
Farías, Pablo
1
Foroudi, Pantea
1
Ghosh, Tathagata
1
Grant-Hay, Peter
1
Guo, Xiaoling
1
Guzman, Francisco
1
Halkias, Georgios
1
Heilman, Carrie M.
1
Hidalgo, Pedro
1
Hussain, Shahzeb
1
Janakiraman, Narayan
1
Janssen, Catherine
1
Kacha, Mathieu
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of retailing
International journal of advertising : the review of marketing communications
27
Journal of marketing communications
23
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
17
Journal of retailing and consumer services
15
Journal of advertising
11
Journal of promotion management : JPM
11
Journal of promotion management : innovations in planning and applied research
11
International journal of internet marketing and advertising : IJIMA
10
Psychology & marketing
10
The journal of brand management : an international journal
10
The journal of product & brand management
10
Journal of historical research in marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Asia Pacific journal of marketing and logistics
6
European journal of marketing : EJM
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of international consumer marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
SpringerLink / Bücher
5
International journal of consumer studies
4
International journal of retail & distribution management
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of global marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
Springer eBook Collection
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
European journal of marketing
3
European journal of operational research : EJOR
3
Global business review
3
Innovatives Markenmanagement
3
International journal of production economics
3
International marketing review
3
Journal of consumer marketing
3
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
10
of
31
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
2
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
3
Is a specific claim always better? : the double-edged effects of claim specificity in green advertising
Janssen, Catherine
;
Swaen, Valérie
;
Du, Shuili
- In:
Journal of business research : JBR
151
(
2022
),
pp. 435-447
Persistent link: https://www.econbiz.de/10013459858
Saved in:
4
Expressions of the past : a practice-based approach of brand longevity visual translation in advertising
Pecot, Fabien
;
Celhay, Franck
;
Kacha, Mathieu
;
Lombard, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 121-133
Persistent link: https://www.econbiz.de/10013365605
Saved in:
5
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
6
Anthropomorphism and its implications for advertising hotel brands
Lee, Seonjeong
;
Oh, Haemoon
- In:
Journal of business research : JBR
129
(
2021
),
pp. 455-464
Persistent link: https://www.econbiz.de/10012509677
Saved in:
7
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
8
Inferring brand integrity from marketing communications : the effects of brand transparency signals in a consumer empowerment context
Cambier, Fanny
;
Poncin, Ingrid
- In:
Journal of business research : JBR
109
(
2020
),
pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
Saved in:
9
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
10
The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris
;
Baum, Matthias
- In:
Journal of business research : JBR
106
(
2020
),
pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->