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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Experiment"
~subject:"Retail trade"
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Search: subject_exact:"Virtuelle Umgebung"
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Experiment
Retail trade
Virtual reality
90
Virtuelle Realität
90
Consumer behaviour
69
Konsumentenverhalten
69
Augmented reality
27
Social Web
26
Social web
26
Online retailing
22
Online-Handel
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Einzelhandel
18
Beziehungsmarketing
15
Relationship marketing
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Markenführung
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Innovation adoption
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Innovationsakzeptanz
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Internet marketing
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Online-Marketing
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Werbewirkung
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E-commerce
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Electronic Commerce
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Brand image
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Markenimage
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Customer satisfaction
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Kundenzufriedenheit
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Virtual organization
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Virtuelle Organisation
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Virtual team
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Virtuelles Team
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Brand
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Customer experience
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Markenartikel
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Cowan, Kirsten
2
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1
Alcañiz, Mariano
1
Alzayat, Ayman
1
Ashraf, Abdul R.
1
Aslam, Usman
1
Berlo, Zeph M. C. van
1
Bigné Alcañiz, J. Enrique
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Boon Liat Cheng
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1
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1
Guerreiro, João Pedro Silva Martins
1
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1
Hamari, Juho
1
Harb, Dana H.
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Ho, Han Chiang
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Horn, Esther
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Ibáñez-Sánchez, Sergio
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Knight, Helena H.
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Laan, L. Nynke van der
1
Lee, Seung Hwan Mark
1
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Journal of business research : JBR
Journal of retailing and consumer services
International journal of retail and distribution management
6
Tourism management : research, policies, practice
6
Journal of behavioral and experimental economics
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Journal of economic behavior & organization : JEBO
3
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
3
Journal of retailing
3
Management information systems : mis quarterly
3
Augmented reality and virtual reality : the power of AR and VR for business
2
International journal of contemporary hospitality management
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of technology marketing : IJTMkt
2
Journal of management information systems : JMIS
2
Journal of marketing management : MM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Psychology & marketing
2
Research technology management : RTM
2
Southern economic journal
2
The international review of retail, distribution and consumer research
2
2. Internationaler Magdeburger Logistik-Doktorandenworkshop : 18. und 19. Juni 2009
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
CEDEX discussion paper series
1
CESifo working papers
1
Cogent business & management
1
Computational and mathematical organization theory
1
Creativity and innovation management
1
Discussion paper series / IZA
1
Economic systems research : journal of the International Input-Output Association
1
Faculty & research / Insead : working paper series
1
Gabler-Edition Wissenschaft
1
Games and economic behavior
1
Global business and finance review
1
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
Insights, innovation, and analytics for optimal customer engagement
1
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ECONIS (ZBW)
24
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1
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
2
Exploring the stimulating role of augmented reality features in e-commerce : a three-staged hybrid approach
Xu, Xiao-Yu
;
Jia, Qing-Dan
;
Tayyab, Syed Muhammad Usman
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462370
Saved in:
3
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
4
How virtual reality shopping experience enhances consumer creativity : the mediating role of perceptual curiosity
Kim, Woo Bin
;
Choo, Ho Jung
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013468818
Saved in:
5
The role of augmented reality in redefining e-tailing : a review and research agenda
Jayaswal, Pragya
;
Parida, Biswajita
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014299242
Saved in:
6
Exploring information technology success of augmented reality retail applications in retail food chain
Chiu, Candy Lim
;
Ho, Han Chiang
;
Yu, Tiancheng
;
Liu, Yijun
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581894
Saved in:
7
Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments
Schnack, Alexander
;
Wright, Malcolm J.
;
Elms, Jonathan
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581931
Saved in:
8
Shopping in virtual reality : a literature review and future agenda
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
134
(
2021
),
pp. 37-58
Persistent link: https://www.econbiz.de/10012643496
Saved in:
9
How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia
;
Guerreiro, João Pedro …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 288-300
Persistent link: https://www.econbiz.de/10012643762
Saved in:
10
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
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