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Search: subject:"Marktsegmentierung"
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Market segmentation
32
Marktsegmentierung
32
Consumer behaviour
12
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Tourism marketing
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12
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11
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market segmentation
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Journal of business research : JBR
Journal of vacation marketing : an international journal
Discussion paper series / IZA
123
NBER working paper series
59
IZA Discussion Paper
58
Discussion paper / Centre for Economic Policy Research
56
Working paper / National Bureau of Economic Research, Inc.
56
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47
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Tourism management : research, policies, practice
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
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International labour review
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Journal for labour market research
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Labour economics : official journal of the European Association of Labour Economists
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Research in social stratification and mobility : the official journal of the ISA RC28 on Social Stratification and Mobility
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Review of radical political economics
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European journal of operational research : EJOR
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ECONIS (ZBW)
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Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
2
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
3
The heterogeneity of shoppers’ supermarket behaviors based on the use of carrying equipment
Larsen, Nils Magne
;
Valdimar Sigurdsson
;
Breivik, Jørgen
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 390-400
Persistent link: https://www.econbiz.de/10012175404
Saved in:
4
Reassessing positive dispositions for the consumption of products and services with different cultural meanings : a motivational perspective
Galalae, Cristina
;
Kipnis, Eva
;
Demangeot, Catherine
- In:
Journal of business research : JBR
115
(
2020
),
pp. 160-173
Persistent link: https://www.econbiz.de/10012271059
Saved in:
5
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
6
Consumer segmentation within the sharing economy : the case of Airbnb
Lutz, Christoph
;
Newlands, Gemma
- In:
Journal of business research : JBR
88
(
2018
),
pp. 187-196
Persistent link: https://www.econbiz.de/10011869699
Saved in:
7
To segment or not? : that is the question
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Prebensen, …
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011875974
Saved in:
8
An investigation into the segmentation of Japanese traditional "Ryokan" hotels using selection attributes
Choi, Kyuhwan
;
Lee, Timothy J.
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
4
,
pp. 324-339
Persistent link: https://www.econbiz.de/10011951638
Saved in:
9
Re-segmenting a gaming destination market : a fresh look at Mainland Chinese tourists in Macau
Li, Jun
;
Wong, IpKin Anthony
;
Kim, Woo Gon
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10011772894
Saved in:
10
Activity-based market segmentation of rural well-being tourists : comparing online information search
Pesonen, Juho
;
Tuohino, Anja
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10011951164
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