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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Lecture Notes in Information Systems and Organisation"
~subject:"Neuromarketing"
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Neuromarketing
Neuroscience
9
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Behl, Abhishek
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Ciorciari, Joseph
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Daugherty, Terry
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Gallego de Caceres, Santiago Juan
1
Gountas, John
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Gountas, Sandra
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Hoffman, Ernest
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Kennedy, Kathleen
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Lee, Eun-Ju
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Lim, Weng Marc
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Journal of business research : JBR
Lecture Notes in Information Systems and Organisation
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
5
Journal of marketing research : JMR
4
Psychology & marketing
4
The journal of product & brand management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of retailing and consumer services
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
2
Organizational research methods : ORM
2
The journal of brand management : an international journal
2
Academic journal of economic studies
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Analyzing the strategic role of neuromarketing and consumer neuroscience
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Darwin meets Business : evolutionäre und bionische Lösungen für die Wirtschaft
1
Decision
1
Der Markt : international journal of marketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Economics, management and financial markets
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Enhancing knowledge development in marketing ; Vol. 21
1
European journal of marketing
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European research on management and business economics
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European research studies
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Global innovation science handbook
1
Global marketing strategies for the promotion of luxury goods
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Handbook of developments in consumer behaviour
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International journal of business and globalisation : IJBG
1
International journal of business innovation and research
1
International journal of business innovation and research : IJBIR
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International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association
1
International journal of consumer studies
1
International journal of economic behavior and organization : IJEBO
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
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International journal of technology marketing : IJTMkt
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Journal of business ethics : JOBE
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ECONIS (ZBW)
6
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1
Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha
;
Rana, Gunjan A.
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468813
Saved in:
2
Brain buzz for Facebook? : neural indicators of SNS content engagement
Zhang, Jing
;
Yun, Jin Ho
;
Lee, Eun-Ju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 444-452
Persistent link: https://www.econbiz.de/10012544855
Saved in:
3
Can neuromarketing add value to the traditional marketing research? : an exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Meyerding, Stephan G. H.
;
Mehlhose, Clara M.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 172-185
Persistent link: https://www.econbiz.de/10012156733
Saved in:
4
Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John
;
Gountas, Sandra
;
Ciorciari, Joseph
; …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
Saved in:
5
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Saved in:
6
Research in reverse : ad testing using an inductive consumer neuroscience approach
Daugherty, Terry
;
Hoffman, Ernest
;
Kennedy, Kathleen
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3168-3176
Persistent link: https://www.econbiz.de/10011507970
Saved in:
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