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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Arbeitszufriedenheit"
~subject:"Werbewirkung"
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Search: subject_exact:"Viral marketing"
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Arbeitszufriedenheit
Werbewirkung
Viral marketing
196
Virales Marketing
196
Consumer behaviour
134
Konsumentenverhalten
134
Social Web
91
Social web
91
Internet marketing
80
Online-Marketing
80
Online retailing
46
Online-Handel
46
Beziehungsmarketing
28
Relationship marketing
28
Customer satisfaction
23
Kundenzufriedenheit
23
Social media
22
Brand image
21
Markenimage
21
Brand management
20
Dienstleistungsqualität
20
Markenführung
20
Service quality
20
Word-of-mouth
19
E-commerce
16
Electronic Commerce
16
eWOM
16
Personalisierung
15
Personalization
15
Online reviews
14
Word of mouth
14
Beschwerdemanagement
13
Complaint management
13
Data Mining
12
Data mining
12
Internet
12
Social network
12
Soziales Netzwerk
12
Brand
11
Emotion
11
Confidence
10
Markenartikel
10
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English
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Baek, Tae Hyun
1
Balaji, M. S.
1
Barros, Lucia Salmonson Guimarães
1
Chen, Jie
1
Connan Guesquière, Chantal
1
Costa Filho, Murilo Carrazedo
1
Espinosa, Jennifer A.
1
Fan, Wenjian
1
Fowler, Kendra
1
Guitart, Ivan A.
1
Hervet, Guillaume
1
Hu, Nan
1
Jha, Subhash
1
Jiang, Yangyang
1
Langenderfer, Jeff
1
Liu, Ling
1
Liu, Zunli
1
Mesquita, Eduardo
1
Monahan, Lisa
1
Ortinau, David J.
1
Rafael, Diego Nogueira
1
Saenger, Christina
1
Simon, Françoise
1
Sung, Eunyoung
1
Thomas, Veronica L.
1
Tossan, Vesselina
1
Tripathy, Arindam
1
Wei, Junlong
1
Yao, Lee J.
1
Yoon, Sukki
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Journal of business research : JBR
Marketing letters : a journal of research in marketing
Journal of advertising research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
International journal of internet marketing and advertising : IJIMA
7
Journal of retailing and consumer services
7
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
4
Information systems research : ISR
3
International journal of hospitality management
3
Journal of retailing
3
Tourism management : research, policies, practice
3
Advertising in new formats and media : current research and implications for marketers
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Electronic commerce research
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing theory and practice
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
NET Institute Working Paper
2
Quantitative marketing and economics : QME
2
The journal of applied business research
2
The journal of consumer marketing
2
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ECONIS (ZBW)
10
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1
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
2
Mind the fake reviews! : protecting consumers from deception through persuasion knowledge acquisition
Costa Filho, Murilo Carrazedo
;
Rafael, Diego Nogueira
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534273
Saved in:
3
Pride and gratitude : egoistic versus altruistic appeals in social media advertising
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of business research : JBR
142
(
2022
),
pp. 499-511
Persistent link: https://www.econbiz.de/10013168410
Saved in:
4
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
5
Increasing the effectiveness of display social media ads for startups : the role of different claims and executional characteristics
Hervet, Guillaume
;
Guitart, Ivan A.
- In:
Journal of business research : JBR
153
(
2022
),
pp. 467-478
Persistent link: https://www.econbiz.de/10013534091
Saved in:
6
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
7
The effects of augmented reality mobile app advertising : viral marketing via shared social experience
Sung, Eunyoung
- In:
Journal of business research : JBR
122
(
2021
),
pp. 75-87
Persistent link: https://www.econbiz.de/10012420341
Saved in:
8
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
9
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
Simon, Françoise
;
Tossan, Vesselina
;
Connan …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011339364
Saved in:
10
Value relevance of blog visibility
Hu, Nan
;
Liu, Ling
;
Tripathy, Arindam
;
Yao, Lee J.
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1361-1368
Persistent link: https://www.econbiz.de/10009382459
Saved in:
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