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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Beschwerdemanagement"
~subject:"Kundenzufriedenheit"
~subject:"Werbewirkung"
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Search: subject_exact:"Viral marketing"
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Beschwerdemanagement
Kundenzufriedenheit
Werbewirkung
Viral marketing
196
Virales Marketing
196
Consumer behaviour
134
Konsumentenverhalten
134
Social Web
91
Social web
91
Internet marketing
80
Online-Marketing
80
Online retailing
46
Online-Handel
46
Beziehungsmarketing
28
Relationship marketing
28
Customer satisfaction
23
Social media
22
Brand image
21
Markenimage
21
Brand management
20
Dienstleistungsqualität
20
Markenführung
20
Service quality
20
Word-of-mouth
19
E-commerce
16
Electronic Commerce
16
eWOM
16
Personalisierung
15
Personalization
15
Online reviews
14
Word of mouth
14
Complaint management
13
Data Mining
12
Data mining
12
Internet
12
Social network
12
Soziales Netzwerk
12
Brand
11
Emotion
11
Confidence
10
Markenartikel
10
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1
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Article
34
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34
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34
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English
34
Author
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Balaji, M. S.
3
Hutzinger, Clemens
2
Salo, Jari
2
Weitzl, Wolfgang
2
Abulaiti, Gulimire
1
Alatalo, Sari
1
Baek, Tae Hyun
1
Barros, Lucia Salmonson Guimarães
1
Baumann, Chris
1
Beheshti, Hooshang M.
1
Biraglia, Alessandro
1
Blut, Markus
1
Bosukonda, Narendra
1
Butori, Raphaëlle
1
Cervera-Taulet, Amparo
1
Chen, Jie
1
Chen, Ruolan
1
Connan Guesquière, Chantal
1
Costa Filho, Murilo Carrazedo
1
Craciun, Georgiana
1
Dahana, Wirawan Dony
1
Devlin, James
1
Dhir, Amandeep
1
Disegna, Marta
1
Einwiller, Sabine A.
1
Enkawa, Takao
1
Espinosa, Jennifer A.
1
Fan, Wenjian
1
Fowler, Kendra
1
Frank, Björn
1
Frennea, Carly
1
Füller, Johann
1
Gebauer, Johannes
1
Gerrath, Maximilian H. E. E.
1
Gonnon, Martin
1
Guitart, Ivan A.
1
Ha, Sejin
1
Han, Kyuhong
1
Harrison-Walker, L. Jean
1
Hervet, Guillaume
1
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Journal of business research : JBR
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
46
International journal of hospitality management
26
Journal of hospitality marketing & management
21
Tourism management : research, policies, practice
17
Journal of travel and tourism marketing
16
International journal of contemporary hospitality management
15
Journal of marketing communications
14
Psychology & marketing
14
Cogent business & management
13
European journal of marketing : EJM
12
Journal of advertising research
11
Journal of promotion management : innovations in planning and applied research
11
The journal of services marketing
11
International journal of internet marketing and advertising : IJIMA
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Journal of electronic commerce research : JECR
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Asia Pacific journal of marketing and logistics
8
International journal of advertising : the review of marketing communications
8
International journal of electronic marketing and retailing : IJEMR
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of strategic marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of service management
6
Service business
6
Services marketing quarterly
6
The TQM journal : the international review of organizational improvement
6
The service industries journal
6
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of global marketing
5
Journal of internet commerce
5
Journal of marketing management : MM
5
Journal of retailing
5
Electronic commerce research
4
International journal of leisure and tourism marketing : IJLTM
4
International journal of retail and distribution management
4
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ECONIS (ZBW)
34
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
3
Coping, rumination, and electronic word-of-mouth : segmenting consumer responses to service failure via fuzzy clustering
Gonnon, Martin
;
Taheri, Babak
;
Disegna, Marta
;
Prayag, …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380316
Saved in:
4
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
5
Service failures in times of crisis : an analysis of eWOM emotionality
Gerrath, Maximilian H. E. E.
;
Mafael, Alexander
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468762
Saved in:
6
Cross-industrial study on satisfaction-commitment-PWOM linkage : the role of competition, consumption visibility, and service relationship
Sakiyama, Ryo
;
Dahana, Wirawan Dony
;
Baumann, Chris
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014299258
Saved in:
7
Mind the fake reviews! : protecting consumers from deception through persuasion knowledge acquisition
Costa Filho, Murilo Carrazedo
;
Rafael, Diego Nogueira
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534273
Saved in:
8
Pride and gratitude : egoistic versus altruistic appeals in social media advertising
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of business research : JBR
142
(
2022
),
pp. 499-511
Persistent link: https://www.econbiz.de/10013168410
Saved in:
9
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
10
The effect of the valence of forgiveness to service recovery strategies and service outcomes in food delivery apps
Kaur, Puneet
;
Talwar, Shalini
;
Islam, Nazrul
;
Salo, Jari
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 142-157
Persistent link: https://www.econbiz.de/10013271481
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