//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"fra"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Absatzplanung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Marketing
118
Marketing management
52
Consumer behaviour
21
Konsumentenverhalten
21
Firm performance
15
Unternehmenserfolg
15
USA
12
United States
12
Brand management
11
Business start-up
11
Innovation
11
Markenführung
11
Unternehmensgründung
11
Relationship marketing
10
Beziehungsmarketing
9
Entrepreneurship
9
Entrepreneurship approach
9
KMU
9
SME
9
Entrepreneurial marketing
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Business ethics
6
Competitive advantage
6
Ethics
6
Ethik
6
Market research
6
Marketing theory
6
Marktforschung
6
Positive marketing
6
Theorie
6
Theory
6
Unternehmensethik
6
Wettbewerbsvorteil
6
International marketing
5
Internationales Marketing
5
Market shaping
5
Marketing capabilities
5
Marketing strategy
5
more ...
less ...
Online availability
All
Undetermined
43
Type of publication
All
Article
52
Type of publication (narrower categories)
All
Article in journal
51
Aufsatz in Zeitschrift
51
Language
All
English
French
Author
All
Ko, Eunju
2
Lim, Weng Marc
2
Sharma, Piyush
2
Akhtar, Pervaiz
1
Alqahtani, Nasser
1
Baehre, Sven
1
Balmer, John M.T.
1
Barnier, Virginie De
1
Ben-Jebara, Marouen
1
Boyd, D. Eric
1
Breier, Matthias
1
Brodie, Roderick J.
1
Brown, Brian P.
1
Brown, James R.
1
Buccieri, Dominic
1
Cacciolatti, Luca
1
Cardinali, Silvio
1
Casenave, Eric
1
Chaudhry, Shiv
1
Chen, Fadong
1
Coleman, Linda Jane
1
Covin, Jeffrey G.
1
Crick, Dave
1
Crick, James M.
1
Csikósová, Adriana
1
Dana, Leo Paul
1
Dev, Chekitan S.
1
Dong, Baobao
1
Donthu, Naveen
1
Driessen, Paul H.
1
Eggers, Fabian
1
Evers, Natasha
1
Exprúa, José
1
Fehrer, Julia
1
Ferrell, Odies C.
1
Fink, Matthias
1
Floh, Arne
1
Friman, Margareta
1
Garrett, Robert P.
1
Gartner, Johannes
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
51
SpringerLink / Bücher
24
European journal of marketing : EJM
21
Journal of marketing management : MM
21
Journal of marketing
18
Journal of Islamic marketing : JIMA
16
Journal of business-to-business marketing
16
The journal of business & industrial marketing
16
Journal of strategic marketing
15
Marketing intelligence & planning
15
Marketing theory
14
Journal of the Academy of Marketing Science
13
AMS review : official publication of the Academy of Marketing Science
12
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of marketing communications
9
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Springer eBook Collection
9
Cogent business & management
8
Journal of macromarketing
8
Springer eBook Collection / Business and Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
Journal of Islamic marketing
7
Journal of business ethics : JOBE
7
Series / American Marketing Association
7
EBSCOhost eBook Collection
6
European research studies
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Review of marketing research
6
The Irwin series in marketing
6
AMA educators' proceedings
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Global business review
5
International business review : the official journal of the European International Business Academy
5
more ...
less ...
Source
All
ECONIS (ZBW)
52
Showing
1
-
10
of
52
Sort
Relevance
Date (newest first)
Date (oldest first)
1
AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
Saved in:
2
Product personalization focus in the pharmaceutical industry and shareholder wealth : the roles of marketing capability and financial leverage
Ben-Jebara, Marouen
;
Mishra, Saurabh
;
Modi, Sachin B.
; …
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014287540
Saved in:
3
The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
Saved in:
4
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
5
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
6
Marketing capability development through networking : an entrepreneurial marketing perspective
Gliga, Gabriela
;
Evers, Natasha
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013534133
Saved in:
7
Firm performance and marketing analytics in the Chinese context : a contingency model
Liang, Xiaoning
;
Li, Guoxin
;
Zhang, Hao
;
Nolan, Eimear
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 589-599
Persistent link: https://www.econbiz.de/10013168000
Saved in:
8
Entrepreneurial marketing and reconfiguration towards post-entry performance : moderating effects of market dynamism and entry mode
Buccieri, Dominic
;
Park, Jieun
- In:
Journal of business research : JBR
148
(
2022
),
pp. 89-100
Persistent link: https://www.econbiz.de/10013325454
Saved in:
9
Customer mindset metrics : a systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Story, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 353-362
Persistent link: https://www.econbiz.de/10013325614
Saved in:
10
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->