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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Kim, Kyung Hoon"
~person:"Richard, Marie-Odile"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
~type_genre:"Mehrbändiges Werk"
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Consumer behaviour
18
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9
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9
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8
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8
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Kim, Kyung Hoon
Richard, Marie-Odile
Laroche, Michel
41
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39
Ko, Eunju
35
Oghazi, Pejvak
34
Parida, Vinit
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Valette-Florence, Pierre
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Babin, Barry J.
19
Bartikowski, Boris
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Diamantopoulos, Adamantios
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Gupta, Suraksha
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Kumar, Satish
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Melewar, T. C.
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Yu, Tiffany Hui-Kuang
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Bouncken, Ricarda B.
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Malik, Ashish
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Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of retailing and consumer services
4
International journal of advertising : the quarterly review of marketing communications
3
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International journal of consumer studies
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Journal of consumer behaviour : an international research review
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of the Academy of Marketing Science
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Psychology & marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
34
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1
Fit or misfit of culture in marketing communication? : development of the culture-ladenness fit index
Bartikowski, Boris
;
Richard, Marie-Odile
;
Gierl, Heribert
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014383210
Saved in:
2
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
3
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
4
Digital and social media marketing in global business environment
Kim, Kyung Hoon
- In:
Journal of business research : JBR
131
(
2021
),
pp. 627-629
Persistent link: https://www.econbiz.de/10012545023
Saved in:
5
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
6
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
Saved in:
7
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
8
The effect of environmental cues on the purchase intention of sustainable products
Lee, Eung Jin
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 425-433
Persistent link: https://www.econbiz.de/10012417149
Saved in:
9
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
10
Fashion marketing trends in social media and sustainability in fashion management
Kim, Kyung Hoon
;
Kim, Eun Young
- In:
Journal of business research : JBR
117
(
2020
),
pp. 508-509
Persistent link: https://www.econbiz.de/10012287953
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