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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Online retailing"
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Search: subject_exact:"Customer lifetime value"
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Konsumentenverhalten
Online retailing
Customer value
86
Kundenwert
86
Beziehungsmarketing
53
Relationship marketing
53
Consumer behaviour
32
Betriebliche Wertschöpfung
28
Value creation
28
Customer integration
21
Kundenintegration
21
Customer equity
17
Brand management
15
Markenführung
15
Customer lifetime value
12
Value co-creation
11
Social Web
10
Social web
10
Lieferantenmanagement
9
Supplier relationship management
9
Brand image
8
Dienstleistungsqualität
8
Markenimage
8
Service quality
8
Internet marketing
7
Luxury goods
7
Luxusgüter
7
Marketing management
7
Marketingmanagement
7
Online-Marketing
7
Service-Dominant Logic
7
Service-dominant logic
7
B-to-B-Marketing
6
Business-to-business marketing
6
Customer satisfaction
6
Kundenzufriedenheit
6
Fashion
5
Mode
5
Measurement
4
Messung
4
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Article
34
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34
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34
Conference paper
3
Konferenzbeitrag
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English
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Ko, Eunju
3
Aiello, Gaetano
1
An, Myoung-a
1
Autry, Chad W.
1
Baumert, Thomas
1
Beeler-Connelly, Lisa L.
1
Cambra-Fierro, Jesús
1
Cambré, Bart
1
Cardinali, Silvio
1
Chae, Heeju
1
Chaker, Nawar N.
1
Chang, En Chi
1
Chapman, Alexis
1
Chung, Henry F. L.
1
Chung, Jaiho
1
Confete, Ilenia
1
Cossío-Silva, Francisco-José
1
Cruz-Cárdenas, Jorge
1
Dahana, Wirawan Dony
1
Delpechitre, Duleeep
1
Dilmperi, Athina
1
Ekinci, Yuskel
1
Floh, Arne
1
Gao, Lily
1
Garrett, Tony C.
1
Gligor, David M.
1
Guadalupe-Lanas, Jorge
1
Han, Sang-Lin
1
He, Jiaxun
1
Heldt, Rodrigo
1
Hellström, Daniel
1
Hjort, Klas
1
Ho, Mia Hsiao-Wen
1
Hock, Stefan J.
1
Hogan, Suellen J.
1
Hoppe, Daniel
1
Hwang, Joon Ho
1
Härtel, Charmine E. J.
1
Jacobs, Sofie
1
Jiang, Kai
1
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Journal of business research : JBR
Journal of retailing and consumer services
36
International journal of hospitality management
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
The journal of product & brand management
10
Cogent business & management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing research : JMR
6
Journal of service management
6
Journal of travel and tourism marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
The service industries journal
6
Asia Pacific journal of marketing and logistics
5
Business horizons
5
European journal of marketing : EJM
5
International journal of electronic commerce : IJEC
5
Journal of business economics and management
5
Journal of customer behaviour
5
Journal of hospitality and tourism insights
5
Journal of marketing
5
Journal of marketing analytics : JMA
5
Journal of service research : JSR
5
Journal of the Academy of Marketing Science
5
Service business
5
Technological forecasting & social change : an international journal
5
The TQM journal : the international review of organizational improvement
5
The journal of brand management : an international journal
5
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
Tourism management : research, policies, practice
5
Handbook of research on customer equity in marketing
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of strategic marketing
4
Journal of vacation marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
The journal of business & industrial marketing
4
The journal of services marketing
4
Australasian marketing journal
3
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ECONIS (ZBW)
34
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1
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
2
How to create more customer value in independent shops : a set-theoretic approach to value creation
Peng, Peng
;
Jacobs, Sofie
;
Cambré, Bart
- In:
Journal of business research : JBR
146
(
2022
),
pp. 241-250
Persistent link: https://www.econbiz.de/10013271393
Saved in:
3
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis
;
Dilmperi, Athina
- In:
Journal of business research : JBR
144
(
2022
),
pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
Saved in:
4
Brand antiquity and value perception : are customers willing to pay higher prices for older brands?
Baumert, Thomas
;
Obesso, María Mercedes de
- In:
Journal of business research : JBR
123
(
2021
),
pp. 241-254
Persistent link: https://www.econbiz.de/10012430496
Saved in:
5
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
6
The power of social influence and customer-firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value
Cambra-Fierro, Jesús
;
Gao, Lily
;
Melero-Polo, Iguácel
- In:
Journal of business research : JBR
125
(
2021
),
pp. 103-119
Persistent link: https://www.econbiz.de/10012494048
Saved in:
7
Customer comeback : empirical insights into the drivers and value of returning customers
Meire, Matthijs
- In:
Journal of business research : JBR
127
(
2021
),
pp. 193-205
Persistent link: https://www.econbiz.de/10012494367
Saved in:
8
Predicting customer value per product : from RFM to RFM/P
Heldt, Rodrigo
;
Silveira, Cleo Schmitt
;
Luce, Fernando Bins
- In:
Journal of business research : JBR
127
(
2021
),
pp. 444-453
Persistent link: https://www.econbiz.de/10012494420
Saved in:
9
Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang
;
Garrett, Tony C.
;
Phau, Ian
;
Zheng, Bing
- In:
Journal of business research : JBR
117
(
2020
),
pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
Saved in:
10
Customer engagement, customer equity and repurchase intention in mobile apps
Ho, Mia Hsiao-Wen
;
Chung, Henry F. L.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 13-21
Persistent link: https://www.econbiz.de/10012417309
Saved in:
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