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~isPartOf:"Journal of business research : JBR"
~source:"econis"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Search: subject_exact:"Online-Werbung"
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Subject
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Consumer behaviour
Internet marketing
320
Online-Marketing
320
Konsumentenverhalten
191
Social Web
187
Social web
187
Brand management
83
Markenführung
83
Viral marketing
75
Virales Marketing
75
Social media
73
Online retailing
70
Online-Handel
70
Beziehungsmarketing
65
Relationship marketing
65
Advertising effects
50
Brand image
50
Markenimage
50
Werbewirkung
50
Advertising
43
Werbung
41
Brand
38
E-commerce
35
Electronic Commerce
35
Markenartikel
35
Customer integration
28
Kundenintegration
28
Luxury goods
27
Luxusgüter
27
Marketing management
25
Marketingmanagement
25
Social network
17
Soziales Netzwerk
17
Social media marketing
15
Website
15
Internet
14
Confidence
13
Digital marketing
13
Vertrauen
13
Customer satisfaction
12
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171
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4
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Article
191
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
191
Language
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English
191
Author
All
Filieri, Raffaele
8
Ko, Eunju
6
Choi, Jeonghye
4
Dwivedi, Yogesh Kumar
4
Richard, Marie-Odile
4
Bartikowski, Boris
3
Ruiz Mafe, Carla
3
Seo, Yuri
3
Wang, Fang
3
Aiello, Gaetano
2
Alamanos, Eleftherios
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Behl, Abhishek
2
Bigné Alcañiz, J. Enrique
2
Chatterjee, Sheshadri
2
Chatzipanagiotou, Kalliopi
2
Chen, Jie
2
Chen, Qimei
2
Dennis, Charles
2
Dessart, Laurence
2
Gauri, Dinesh Kumar
2
Gierl, Heribert
2
Gorton, Matthew
2
Jang, Sungha
2
Janssen, Loes
2
Karimi, Sahar
2
Ketelaar, Paul E.
2
Kim, Alex Jiyoung
2
Kim, Angella J.
2
Kim, Hye-yŏng
2
Kim, Jikyung
2
Lin, Zhibin
2
Liu, Ran
2
Mariani, Marcello M.
2
Mattila, Anna S.
2
Rana, Nripendra P.
2
Ranaweera, Chatura
2
Santoro, Gabriele
2
Teng, Lefa
2
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Published in...
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Journal of business research : JBR
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of promotion management : innovations in planning and applied research
55
International journal of hospitality management
51
Journal of internet commerce
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
37
Marketing intelligence & planning
34
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Information systems research : ISR
30
International journal of technology marketing : IJTMkt
30
The journal of brand management : an international journal
30
Journal of marketing
29
Journal of promotion management : JPM
29
Journal of advertising research
28
Journal of management information systems : JMIS
28
Young consumers : insight and ideas for responsible marketers
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Psychology & marketing
25
International journal of business information systems : IJBIS
23
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
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ECONIS (ZBW)
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191
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1
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
2
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
3
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
4
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
5
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
6
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
7
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
8
Online product returns : the role of perceived environmental efficacy and post-purchase entrepreneurial cognitive dissonance
Fernandez-Lores, S.
;
Crespo-Tejero, N.
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549442
Saved in:
9
Family firms' characteristics and consumer behaviour : an enquiry into millennials' purchase intention in the online channel
Bargoni, Augusto
;
Kliestik, Tomas
;
Jabeen, Fauzia
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534115
Saved in:
10
Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534117
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