//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brain research"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Theorie
Neuroscience
9
Neurowissenschaften
9
Consumer behaviour
8
Neuromarketing
6
Consumer neuroscience
3
Internet marketing
2
Market research
2
Marktforschung
2
Online-Marketing
2
Social Web
2
Social web
2
Ad testing
1
Advertising
1
Advertising effects
1
Advertising impact
1
Attention
1
Bibliometrics
1
Bibliometrie
1
Brain activity
1
CSR messages
1
Cognition
1
Communication
1
Consumer
1
Consumer Neuroscience
1
Content engagement
1
Corporate Social Responsibility
1
Corporate social responsibility
1
EEG
1
Electroencephalogram
1
Emotion
1
Engagement
1
Event-related potentials
1
Fair-trade
1
Focus group
1
Games
1
Gamification
1
Habits
1
Information value
1
Informationswert
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Behl, Abhishek
1
Bhardwaj, Shikha
1
Casado Aranda, Luis Alberto
1
Ciorciari, Joseph
1
Daugherty, Terry
1
Gallego de Caceres, Santiago Juan
1
Gountas, John
1
Gountas, Sandra
1
Guerrero Medina, Carlos Alberto
1
Hoffman, Ernest
1
Kennedy, Kathleen
1
Lee, Eun-Ju
1
Lim, Weng Marc
1
Martínez-Fiestas, Myriam
1
Mehlhose, Clara M.
1
Meyerding, Stephan G. H.
1
Mullins, Jeffrey K.
1
Rana, Gunjan A.
1
Sabherwal, Rajiv
1
Sharma, Piyush
1
Sánchez-Fernández, Juan
1
Zhang, Jing
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of marketing research : JMR
8
Psychology & marketing
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of retailing and consumer services
5
European research studies
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
The journal of product & brand management
4
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
European journal of marketing
3
Faculty & research / Insead : working paper series
3
Handbook of developments in consumer behaviour
3
International journal of consumer studies
3
Journal of consumer behaviour : an international research review
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of internet commerce
2
Recherches économiques de Louvain
2
Springer eBook Collection
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the strategic role of neuromarketing and consumer neuroscience
1
Arbeitspapiere der Nordakademie
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
CEE-M working paper
1
Cross cultural & strategic management
1
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Decision
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha
;
Rana, Gunjan A.
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468813
Saved in:
2
"Two rivers" brain map for social media marketing : reward and information value drivers of SNS consumer engagement
Zhang, Jing
;
Lee, Eun-Ju
- In:
Journal of business research : JBR
149
(
2022
),
pp. 494-505
Persistent link: https://www.econbiz.de/10013325635
Saved in:
3
Is it an error to communicate CSR strategies? : neural differences among consumers when processing CSR messages
Guerrero Medina, Carlos Alberto
;
Martínez-Fiestas, Myriam
- In:
Journal of business research : JBR
126
(
2021
),
pp. 99-112
Persistent link: https://www.econbiz.de/10012494235
Saved in:
4
Can neuromarketing add value to the traditional marketing research? : an exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Meyerding, Stephan G. H.
;
Mehlhose, Clara M.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 172-185
Persistent link: https://www.econbiz.de/10012156733
Saved in:
5
Gamification : a cognitive-emotional view
Mullins, Jeffrey K.
;
Sabherwal, Rajiv
- In:
Journal of business research : JBR
106
(
2020
),
pp. 304-314
Persistent link: https://www.econbiz.de/10012158370
Saved in:
6
Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John
;
Gountas, Sandra
;
Ciorciari, Joseph
; …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
Saved in:
7
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Saved in:
8
Research in reverse : ad testing using an inductive consumer neuroscience approach
Daugherty, Terry
;
Hoffman, Ernest
;
Kennedy, Kathleen
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3168-3176
Persistent link: https://www.econbiz.de/10011507970
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->