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~isPartOf:"Journal of business research : JBR"
~subject:"Auslandsinvestition"
~subject:"Beziehungsmarketing"
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Auslandsinvestition
Beziehungsmarketing
Social Web
436
Social web
436
Consumer behaviour
311
Konsumentenverhalten
311
Internet marketing
210
Online-Marketing
210
Welt
198
World
198
Brand management
129
Markenführung
129
Social media
117
Relationship marketing
105
Innovation
87
Viral marketing
86
Virales Marketing
86
Brand image
85
Markenimage
85
Online retailing
72
Online-Handel
72
Innovation management
57
Multinationales Unternehmen
57
Transnational corporation
57
Innovationsmanagement
56
Social network
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Globalisierung
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Globalization
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Electronic Commerce
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Entwicklungsländer
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Internet
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Virtuelle Realität
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140
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Veloutsou, Cleopatra
4
Black, Iain
3
Filieri, Raffaele
3
Harrigan, Paul
3
Agnihotri, Raj
2
Bazi, Saleh
2
Czinkota, Michael R.
2
Driffield, Nigel L.
2
Elayan, Suzanne
2
Esperança, José Paulo
2
Flavián Blanco, Carlos
2
Ghosh Dastidar, Ayan
2
Gorton, Matthew
2
Hajli, Nick
2
Kim, Juran
2
Ko, Eunju
2
Liou, Ru-Shiun
2
McLean, Graeme J.
2
Mora Cortez, Roberto
2
Okazaki, Shintaro
2
Plangger, Kirk
2
Richard, Marie-Odile
2
Roy, Sanjit
2
Sykora, Martin
2
Temouri, Yama
2
Trainor, Kevin J.
2
Wang, Kai-Yu
2
Wang, Shuman
2
Yuan, Chun Lin
2
Abosag, Ibrahim
1
Acikgoz, Senay
1
Aiello, Gaetano
1
Alavi, Sascha
1
Alchikh Saleh, Emad
1
Alden, Dana
1
Aloini, Davide
1
Anaza, Nwamaka A.
1
Anderski, Matthias
1
Andrade, Victoria
1
Andreini, Daniela
1
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Journal of business research : JBR
The journal of world investment & trade : law, economics, politics
223
NBER working paper series
114
Working paper / National Bureau of Economic Research, Inc.
108
NBER Working Paper
102
Journal of retailing and consumer services
91
The world economy : the leading journal on international economic relations
79
Transnational corporations : investment and development
75
Policy research working paper : WPS
64
Working paper
64
International business review : the official journal of the European International Business Academy
63
United Nations publication
63
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
61
CESifo working papers
60
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
55
IMF working papers
52
Discussion paper / Centre for Economic Policy Research
50
Kiel working paper
47
International journal of internet marketing and advertising : IJIMA
43
Journal of international economics
40
Journal of international money and finance
40
Journal of world business : JWB
40
Applied economics
39
Economic modelling
39
Industrial marketing management : the international journal for industrial and high-tech firms
39
SpringerLink / Bücher
37
Applied economics letters
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Management international review : mir ; journal of international business
34
The journal of product & brand management
33
Intereconomics : review of European economic policy
31
International Journal of Energy Economics and Policy : IJEEP
31
International review of economics & finance : IREF
31
Journal of international economic law
31
Kieler Arbeitspapiere
31
World Bank E-Library Archive
31
IMF working paper
30
Review of international economics
30
Technological forecasting & social change : an international journal
30
CESifo Working Paper Series
28
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ECONIS (ZBW)
140
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140
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1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
3
Subnational social trust and the internationalization of emerging market firms
Chen, Xuchang
;
Wu, Changqi
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014280531
Saved in:
4
Marketing in the metaverse : conceptual understanding, framework, and research agenda
Barrera, Kevin Giang
;
Shah, Denish
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490776
Saved in:
5
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
6
Does effective democracy explain MNE location choice? : attractiveness to FDI and cross-border M&As
Basu, Debarati
;
Mitra, Shabana
;
Purohit, Archana
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383153
Saved in:
7
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
8
Subsidiary divestment of EMNEs : does home country matter?
Fonseca, Luíza Neves Marques da
;
Rocha, Angela da
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014434820
Saved in:
9
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
10
Double-edged sword of global demand heterogeneity : how service multinationals capture the benefits and mitigate the costs of managing customer knowledge
Cheng, Li
;
Wang, Yue
;
Zhang, Xiao
;
Zhu, Di
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468655
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