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~isPartOf:"Journal of business research : JBR"
~subject:"Bankenregulierung"
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Bankenregulierung
Marketingmanagement
Online-Marketing
Consumer behaviour
458
Konsumentenverhalten
458
Social Web
436
Social web
436
Internet marketing
312
Online retailing
206
Online-Handel
206
Digitalisierung
164
Digitization
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Beziehungsmarketing
147
Relationship marketing
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Filieri, Raffaele
7
Ko, Eunju
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Richard, Marie-Odile
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Bigné Alcañiz, J. Enrique
5
Dwivedi, Yogesh Kumar
5
Kim, Juran
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Choi, Jeonghye
4
Rana, Nripendra P.
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Tiago, Flávio Borges
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Tiago, Maria Teresa Borges
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Yoon, Sukki
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Bartikowski, Boris
3
Hajli, Nick
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Kim, Alex Jiyoung
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Krishen, Anjala S.
3
Milne, George R.
3
Okazaki, Shintaro
3
Ruiz Mafe, Carla
3
Seo, Yuri
3
Wang, Fang
3
Aiello, Gaetano
2
Alamanos, Eleftherios
2
Augusto, Mário Gomes
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Azer, Jaylan
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Bala, Pradip Kumar
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Bazi, Saleh
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Bellman, Steven
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Bianchi, Constanza
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Bijmolt, Tammo H. A.
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Chatzipanagiotou, Kalliopi
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Chen, Jie
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Chen, Qimei
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Choi, Yung Kyun
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Chung, Jaihak
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Cui, Geng
2
Curras-Perez, Rafael
2
Dennis, Charles
2
Dessart, Laurence
2
Donthu, Naveen
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Journal of business research : JBR
Journal of banking & finance
249
SpringerLink / Bücher
233
International journal of internet marketing and advertising : IJIMA
208
Journal of retailing and consumer services
190
Springer eBook Collection
152
NBER working paper series
141
Journal of financial stability
136
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
135
Journal of banking regulation
134
Journal of marketing communications
119
Journal of advertising research
113
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
113
Management science : journal of the Institute for Operations Research and the Management Sciences
112
Working paper / National Bureau of Economic Research, Inc.
112
International journal of advertising : the review of marketing communications
105
IMF working papers
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
103
NBER Working Paper
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Discussion paper / Centre for Economic Policy Research
91
Industrial marketing management : the international journal for industrial and high-tech firms
90
International journal of hospitality management
88
Information systems research : ISR
86
International journal of electronic marketing and retailing : IJEMR
85
Journal of internet commerce
80
Journal of money, credit and banking : JMCB
80
Journal of financial services research : JFSR
79
Discussion papers / CEPR
78
Tourism management : research, policies, practice
78
IMF country report
77
Journal of promotion management : innovations in planning and applied research
77
Technological forecasting & social change : an international journal
77
Policy research working paper : WPS
74
Business horizons
71
Journal of financial intermediation
69
Economic review
67
Electronic commerce research
66
International journal of technology marketing : IJTMkt
66
International journal of advertising : the quarterly review of marketing communications
65
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ECONIS (ZBW)
345
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61
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
62
Effects of online commercial friendships on customer revenge following a service failure
Fu, Xiaorong
;
Pang, Jing
;
Gursoy, Dogan
- In:
Journal of business research : JBR
153
(
2022
),
pp. 102-114
Persistent link: https://www.econbiz.de/10013533975
Saved in:
63
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
Saved in:
64
Let criticism take precedence : effect of side order on consumer attitudes toward a two-sided online review
Wang, Yihan
;
Zhong, Ke
;
Liu, Qihua
- In:
Journal of business research : JBR
140
(
2022
),
pp. 403-419
Persistent link: https://www.econbiz.de/10013040672
Saved in:
65
How much is a picture worth? : online review picture background and its impact on purchase intention
Zhang, Mingyue
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Journal of business research : JBR
139
(
2022
),
pp. 134-144
Persistent link: https://www.econbiz.de/10013194160
Saved in:
66
Reference price effect of partially similar online products in the consideration stage
Qin, Chang-Xiong
;
Liu, Zhao
- In:
Journal of business research : JBR
152
(
2022
),
pp. 70-81
Persistent link: https://www.econbiz.de/10013493962
Saved in:
67
From social networking to willingness to disclose personal data when shopping online : modelling in the context of social exchange theory
Urbonavicius, Sigitas
;
Degutis, Mindaugas
;
Zimaitis, Ignas
- In:
Journal of business research : JBR
136
(
2021
),
pp. 76-85
Persistent link: https://www.econbiz.de/10012663281
Saved in:
68
The impact of online review variance of new products on consumer adoption intentions
Wu, Yuanyuan
;
Liu, Tianjiao
;
Teng, Lefa
;
Zhang, Hui
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 209-218
Persistent link: https://www.econbiz.de/10012663289
Saved in:
69
Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna
;
Olya, Hossein
;
Taheri, Babak
- In:
Journal of business research : JBR
125
(
2021
),
pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
Saved in:
70
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
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