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~isPartOf:"Journal of business research : JBR"
~subject:"Beziehungsmarketing"
~subject:"Content sharing"
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Beziehungsmarketing
Content sharing
Consumer behaviour
3
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Social Web
2
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2
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Wang, Feng
2
Calantone, Roger J.
1
Cao, Rong
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Cao, Xia
1
Centeno, Dave
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Chen, Man
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Lu, Chongyu
1
Rakthin, Sirisuhk
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Wang, Jeff Jianfeng
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Wang, Joyce Feng
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Yang, Zhi
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of retailing
1
Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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ECONIS (ZBW)
4
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Fortune or prestige? : the effects of content price on sales and customer satisfaction
Yang, Zhi
;
Cao, Xia
;
Wang, Feng
;
Lu, Chongyu
- In:
Journal of business research : JBR
146
(
2022
),
pp. 426-435
Persistent link: https://www.econbiz.de/10013271422
Saved in:
2
The influential paradox : brand and deal content sharing by influencers in friendship networks
Wang, Feng
;
Zhang, Xueting
;
Chen, Man
;
Zeng, Wei
;
Cao, Rong
- In:
Journal of business research : JBR
150
(
2022
),
pp. 503-514
Persistent link: https://www.econbiz.de/10013365749
Saved in:
3
Managing market intelligence : the comparative role of absorptive capacity and market orientation
Rakthin, Sirisuhk
;
Calantone, Roger J.
;
Wang, Joyce Feng
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5569-5577
Persistent link: https://www.econbiz.de/10011597381
Saved in:
4
Celebrities as human brands : an inquiry on stakeholder-actor co-creation of brand identities
Centeno, Dave
;
Wang, Jeff Jianfeng
- In:
Journal of business research : JBR
74
(
2017
),
pp. 133-138
Persistent link: https://www.econbiz.de/10011675465
Saved in:
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