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~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Innovation"
~subject:"Marketing management"
~subject:"Online-Marketing"
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Brand image
Innovation
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Online-Marketing
Distribution channel
60
Vertriebsweg
60
Consumer behaviour
28
Konsumentenverhalten
28
Einzelhandel
21
Retail trade
21
Beziehungsmarketing
17
Relationship marketing
17
E-commerce
16
Electronic Commerce
16
Online retailing
16
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Journal of business research : JBR
Journal of retailing and consumer services
29
Journal of retailing
14
Journal of marketing channels : ... distribution systems, strategy, and management
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Handbuch Multi-Channel-Marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
SpringerLink / Bücher
7
International journal of retail & distribution management
6
Journal of marketing
6
Gabler Edition Wissenschaft
5
International journal of retail and distribution management
5
Journal of marketing research : JMR
5
Journal of strategic marketing
5
Asia Pacific journal of marketing and logistics
4
European journal of operational research : EJOR
4
Europäische Hochschulschriften / 5
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of production economics
4
Journal of marketing channels : distribution systems, strategy, and management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
The journal of business & industrial marketing
4
Working paper
4
Decision sciences : DS
3
Electronic commerce research
3
European journal of marketing : EJM
3
Interactive and multi-channel marketing
3
International journal of internet marketing and advertising : IJIMA
3
International journal of technology marketing : IJTMkt
3
International marketing review
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
Marketing letters : a journal of research in marketing
3
Omega : the international journal of management science
3
Schriften zu Distribution und Handel
3
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ECONIS (ZBW)
21
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21
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1
Family firms' characteristics and consumer behaviour : an enquiry into millennials' purchase intention in the online channel
Bargoni, Augusto
;
Kliestik, Tomas
;
Jabeen, Fauzia
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534115
Saved in:
2
Online-offline channel integration and innovation ambidexterity : roles of top management team and environmental dynamism
Li, Yang
;
Chen, Meng
;
Cai, Zhao
;
Liu, Hefu
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014294826
Saved in:
3
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
4
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Saved in:
5
Distributed marketing networks : the fourth industrial revolution
Achrol, Ravi S.
;
Kotler, Philip
- In:
Journal of business research : JBR
150
(
2022
),
pp. 515-527
Persistent link: https://www.econbiz.de/10013365751
Saved in:
6
From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels
Habel, Johannes
;
Alavi, Sascha
;
Linsenmayer, Kim Tina
- In:
Journal of business research : JBR
132
(
2021
),
pp. 373-382
Persistent link: https://www.econbiz.de/10012581618
Saved in:
7
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
Saved in:
8
The role of marketing channels in consumers' promotional point redemption decisions
Li, Chen
;
Swaminathan, Srinivasan
;
Kim, Junhee
- In:
Journal of business research : JBR
125
(
2021
),
pp. 314-323
Persistent link: https://www.econbiz.de/10012494074
Saved in:
9
Purchase now and consume later : do online and offline environments drive online social interactions and sales?
Kim, Jikyung
;
Kim, Sanghwa
;
Choi, Jeonghye
- In:
Journal of business research : JBR
120
(
2020
),
pp. 274-285
Persistent link: https://www.econbiz.de/10012417129
Saved in:
10
Manufacturer adoption of a unilateral pricing policy in a multi-channel setting to combat customer showrooming
Raj, S. P.
;
Rhee, Byong-Duk
;
Sivakumar, K.
- In:
Journal of business research : JBR
110
(
2020
),
pp. 104-118
Persistent link: https://www.econbiz.de/10012237826
Saved in:
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