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~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
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Brand image
Online-Marketing
Relationship marketing
Distribution channel
60
Vertriebsweg
60
Consumer behaviour
28
Konsumentenverhalten
28
Einzelhandel
21
Retail trade
21
Beziehungsmarketing
17
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Choi, Jeonghye
2
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1
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1
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Journal of business research : JBR
Journal of retailing and consumer services
35
Journal of retailing
20
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing channels : ... distribution systems, strategy, and management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of retail & distribution management
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
International journal of retail and distribution management
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
The international review of retail, distribution and consumer research
7
European journal of operational research : EJOR
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of marketing research : JMR
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Marketing intelligence & planning
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of business & industrial marketing
6
Asia Pacific journal of marketing and logistics
5
International journal of production economics
5
Journal of marketing
5
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
5
Handbuch Multi-Channel-Marketing
4
Journal of marketing channels : distribution systems, strategy, and management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of service research : JSR
4
Journal of the Academy of Marketing Science
4
SpringerLink / Bücher
4
Cogent business & management
3
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
3
International journal of electronic commerce : IJEC
3
International journal of production research
3
International journal of services technology and management
3
International marketing review
3
Inventi impact: retailing & consumer services
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of strategic marketing
3
Omega : the international journal of management science
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
Service business
3
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ECONIS (ZBW)
24
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1
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
2
Family firms' characteristics and consumer behaviour : an enquiry into millennials' purchase intention in the online channel
Bargoni, Augusto
;
Kliestik, Tomas
;
Jabeen, Fauzia
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534115
Saved in:
3
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Saved in:
4
From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels
Habel, Johannes
;
Alavi, Sascha
;
Linsenmayer, Kim Tina
- In:
Journal of business research : JBR
132
(
2021
),
pp. 373-382
Persistent link: https://www.econbiz.de/10012581618
Saved in:
5
The dark side of channel rewards for observer distributors : a social comparison perspective
Zeng, Fue
;
Huang, Ying
;
Xiao, Zhenxin
;
Wang, Cheng Lu
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 441-452
Persistent link: https://www.econbiz.de/10012581684
Saved in:
6
Multichannel presence, boon or curse? : a comparison in price, loyalty, regret, and disappointment
Mookherjee, Satadruta
;
Lee, Jennifer J.
;
Sung, Billy
- In:
Journal of business research : JBR
132
(
2021
),
pp. 429-440
Persistent link: https://www.econbiz.de/10012581699
Saved in:
7
Service quality in social media communication of NPOs : the moderating effect of channel choice
Gartner, Johannes
;
Fink, Matthias
;
Floh, Arne
;
Eggers, …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 579-587
Persistent link: https://www.econbiz.de/10012665737
Saved in:
8
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
Saved in:
9
The role of marketing channels in consumers' promotional point redemption decisions
Li, Chen
;
Swaminathan, Srinivasan
;
Kim, Junhee
- In:
Journal of business research : JBR
125
(
2021
),
pp. 314-323
Persistent link: https://www.econbiz.de/10012494074
Saved in:
10
Crafting the customer experience in omnichannel contexts : the role of channel integration
Gao, Wei
;
Fan, Hua
;
Li, Wenqian
;
Wang, Huiling
- In:
Journal of business research : JBR
126
(
2021
),
pp. 12-22
Persistent link: https://www.econbiz.de/10012494220
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