//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~subject:"Customer integration"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virtuelle Community"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Customer integration
Social Web
436
Social web
436
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
186
Online-Marketing
186
Social media
117
Brand management
103
Markenführung
103
Beziehungsmarketing
91
Relationship marketing
91
Viral marketing
83
Virales Marketing
83
Brand image
62
Markenimage
62
Social network
54
Soziales Netzwerk
54
Kundenintegration
46
Online retailing
43
Online-Handel
43
Brand
34
Markenartikel
29
E-commerce
27
Electronic Commerce
27
Digital platform
23
Digitale Plattform
23
Digitalisierung
23
Digitization
23
Social relations
23
Soziale Beziehungen
23
Advertising effects
22
Betriebliche Wertschöpfung
22
Value creation
22
Werbewirkung
22
Confidence
21
Luxury goods
21
Luxusgüter
21
Marketing management
21
Marketingmanagement
21
more ...
less ...
Online availability
All
Undetermined
41
Type of publication
All
Article
46
Type of publication (narrower categories)
All
Article in journal
46
Aufsatz in Zeitschrift
46
Case study
2
Fallstudie
2
Language
All
English
46
Author
All
Harrigan, Paul
3
Black, Iain
2
Filieri, Raffaele
2
Hajli, Nick
2
Plangger, Kirk
2
Richard, Marie-Odile
2
Roy, Sanjit
2
Veloutsou, Cleopatra
2
Aloini, Davide
1
Anderski, Matthias
1
Arruda, Carolina
1
Barnes, Stuart J.
1
Bazi, Saleh
1
Bean, Jonathan
1
Bozkurt, Siddik
1
Brodie, Roderick J.
1
Carlson, Jamie
1
Centeno, Dave
1
Chan, Haksin
1
Chang, Yu
1
Chapman, Alexis
1
Chatterjee, Sheshadri
1
Chefor, Ellis
1
Coussement, Kristof
1
Daly, Tim
1
Dilmperi, Athina
1
Du, Shuili
1
Essamri, Azzouz
1
Evers, Uwana
1
Fan, Daisy X. F.
1
Foroudi, Pantea
1
Fujita, Momoko
1
Füller, Johann
1
Gaganpreet Singh
1
Gebauer, Johannes
1
Ghosh Dastidar, Ayan
1
Gligor, David
1
Gorton, Matthew
1
Griebel, Lars
1
Gupta, Shivam
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of retailing and consumer services
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Technological forecasting & social change : an international journal
12
The journal of brand management : an international journal
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of product & brand management
9
International journal of technology marketing : IJTMkt
8
Journal of strategic marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Marketing intelligence & planning
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of services marketing
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
Handbook of social media management : value chain and business models in changing media markets
5
Innovation: organization & management : IOM
5
International journal of internet marketing and advertising : IJIMA
5
Journal of engineering and technology management : JET-M
5
Journal of management information systems : JMIS
5
Journal of marketing management : MM
5
Journal of marketing theory and practice
5
Journal of promotion management : innovations in planning and applied research
5
Journal of service management
5
Journal of service theory and practice : JSTP
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Marketing theory
5
SpringerLink / Bücher
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
Business horizons
4
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
4
Electronic markets : EM ; the international journal of electronic commerce and business media
4
Electronic markets : the international journal on networked business
4
Information systems research : ISR
4
International journal of hospitality management
4
International journal of innovation and technology management
4
International journal of innovation management
4
International journal of networking and virtual organisations : IJNVO
4
more ...
less ...
Source
All
ECONIS (ZBW)
46
Showing
1
-
10
of
46
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
2
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
3
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
4
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
5
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
6
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
7
Transitional space and new forms of value co-creation in online brand communities
Skandalis, Alexandros
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490637
Saved in:
8
Leveraging customer engagement to improve the operational efficiency of social commerce start-ups
Liu, Zhenyuan
;
Han, Shuihua
;
Li, Chao
;
Gupta, Shivam
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 572-582
Persistent link: https://www.econbiz.de/10013040688
Saved in:
9
Social media interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors
Onofrei, George
;
Filieri, Raffaele
;
Kennedy, Lorraine
- In:
Journal of business research : JBR
142
(
2022
),
pp. 100-112
Persistent link: https://www.econbiz.de/10013168112
Saved in:
10
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->