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~isPartOf:"Journal of business research : JBR"
~subject:"Luxury goods"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Customer lifetime value"
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Luxury goods
Customer value
88
Kundenwert
88
Beziehungsmarketing
54
Relationship marketing
54
Consumer behaviour
33
Konsumentenverhalten
33
Betriebliche Wertschöpfung
29
Value creation
29
Customer integration
22
Kundenintegration
22
Customer equity
17
Brand management
15
Markenführung
15
Customer lifetime value
12
Value co-creation
12
Lieferantenmanagement
10
Social Web
10
Social web
10
Supplier relationship management
10
Brand image
8
Dienstleistungsqualität
8
Markenimage
8
Service quality
8
B-to-B-Marketing
7
Business-to-business marketing
7
Internet marketing
7
Luxusgüter
7
Marketing management
7
Marketingmanagement
7
Online-Marketing
7
Service-Dominant Logic
7
Service-dominant logic
7
Customer satisfaction
6
Kundenzufriedenheit
6
Fashion
5
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5
Online retailing
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Online-Handel
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Aufsatz in Zeitschrift
Konferenzbeitrag
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English
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Ko, Eunju
2
Chapman, Alexis
1
Chhuon, Celine
1
Dilmperi, Athina
1
Grönroos, Christian
1
Guais, Blandine
1
Han, Yoosun
1
Holmqvist, Jonas
1
Jolibert, Alain
1
Kang, Yeu-Jin
1
Kessous, Aurélie
1
Kim, Angella J.
1
Kim, Kyung Hoon
1
Lacroix, Caroline
1
McKechnie, Sally
1
Park, Seong-Yeon
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Tynan, Caroline
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Visconti, Luca M.
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Journal of business research : JBR
The journal of product & brand management
2
Central European business review : CEBR
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality and tourism insights
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of revenue and pricing management
1
Psychology & marketing
1
The journal of brand management : an international journal
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Tourism and hospitality research : THR
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Waseda business & economic studies
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ECONIS (ZBW)
7
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1
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis
;
Dilmperi, Athina
- In:
Journal of business research : JBR
144
(
2022
),
pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
Saved in:
2
Understanding the value process : value creation in a luxury service context
Holmqvist, Jonas
;
Visconti, Luca M.
;
Grönroos, Christian
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 114-126
Persistent link: https://www.econbiz.de/10012417106
Saved in:
3
Mediational role of perceived personal legacy value between consumer agentic generativity and attitudes/buying intentions toward luxury brands
Lacroix, Caroline
;
Jolibert, Alain
- In:
Journal of business research : JBR
77
(
2017
),
pp. 203-211
Persistent link: https://www.econbiz.de/10011729927
Saved in:
4
The perfection of the narcissistic self : a qualitative study on luxury consumption and customer equity
Kang, Yeu-Jin
;
Park, Seong-Yeon
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3813-3819
Persistent link: https://www.econbiz.de/10011515267
Saved in:
5
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon
;
Ko, Eunju
;
Xu, Bing
;
Han, Yoosun
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
Saved in:
6
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
7
Co-creating value for luxury brands
Tynan, Caroline
;
McKechnie, Sally
;
Chhuon, Celine
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1156-1163
Persistent link: https://www.econbiz.de/10008696682
Saved in:
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