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~isPartOf:"Journal of business research : JBR"
~subject:"Marketingmanagement"
~subject:"Social Web"
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Search: subject_exact:"Advertising effects"
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Marketingmanagement
Social Web
Advertising effects
201
Werbewirkung
201
Consumer behaviour
134
Konsumentenverhalten
134
Advertising
112
Werbung
108
Brand management
49
Internet marketing
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Journal of business research : JBR
International journal of advertising : the review of marketing communications
38
Journal of marketing communications
38
Journal of advertising research
28
Journal of promotion management : innovations in planning and applied research
28
International journal of internet marketing and advertising : IJIMA
27
Journal of retailing and consumer services
18
International journal of advertising : the quarterly review of marketing communications
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Psychology & marketing
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of promotion management : JPM
12
SpringerLink / Bücher
11
Cogent business & management
9
European journal of marketing : EJM
9
Journal of current issues and research in advertising
9
Journal of marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of electronic commerce research : JECR
7
Journal of global marketing
7
Faculty & research / Insead : working paper series
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing management : MM
6
Marketing : ZFP ; journal of research and management
6
Marketing intelligence & planning
6
The journal of product & brand management
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
International journal of electronic commerce : IJEC
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing research : JMR
5
Journal of the Academy of Marketing Science
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
Reutlinger Diskussionsbeiträge zu Marketing und Management
5
The journal of applied business research
5
The marketing review
5
Asia Pacific journal of marketing and logistics
4
Information systems research : ISR
4
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ECONIS (ZBW)
32
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1
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
2
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
3
Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.
;
Myers, Susan
;
Sen, Sandipan
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
Saved in:
4
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
5
"Riding out the pandemic" : the role of brand message appeals on social media in shaping consumer responses
Kaushik, Kapil
;
Mishra, Abhishek
;
Cyr, Dianne J.
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490775
Saved in:
6
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
7
Pride and gratitude : egoistic versus altruistic appeals in social media advertising
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of business research : JBR
142
(
2022
),
pp. 499-511
Persistent link: https://www.econbiz.de/10013168410
Saved in:
8
I implement, they deliberate : the matching effects of point of view and mindset on consumer attitudes
Zhang, Jin
;
Xu, Xiaobing
;
Keh, Hean Tat
- In:
Journal of business research : JBR
139
(
2022
),
pp. 397-410
Persistent link: https://www.econbiz.de/10013194197
Saved in:
9
Increasing the effectiveness of display social media ads for startups : the role of different claims and executional characteristics
Hervet, Guillaume
;
Guitart, Ivan A.
- In:
Journal of business research : JBR
153
(
2022
),
pp. 467-478
Persistent link: https://www.econbiz.de/10013534091
Saved in:
10
Examining social media engagement through health-related message framing in different cultures
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Yannopoulou, …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 349-360
Persistent link: https://www.econbiz.de/10013493990
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