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~isPartOf:"Journal of business research : JBR"
~subject:"Meinung"
~subject:"Social web"
~subject:"Werbewirkung"
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Meinung
Social web
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Perception
92
Wahrnehmung
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Consumer behaviour
71
Konsumentenverhalten
71
Brand image
19
Markenimage
19
Brand management
18
Markenführung
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Social Web
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Advertising effects
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Online-Handel
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Emotion
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Attention
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Business ethics
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Operations Research
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Cognition
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Corporate Social Responsibility
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Ethics
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Aiello, Gaetano
1
Bellman, Steven
1
Benoit, Ilgım Dara
1
Bigné Alcañiz, J. Enrique
1
Bogomolova, Svetlana
1
Boman, Laura
1
Deitz, George D.
1
Deschenes, Jonathan
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Fagerstrøm, Asle
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Foti, Lianne
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Foxall, Gordon R.
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Hewage, Ganga S. Urumutta
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Huhmann, Bruce A.
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Im, Hyunjoo
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Jha, Subhash
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Joy, Annamma
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Kaakinen, Johanna K.
1
Kakaria, Shobhit
1
Kennedy, Rachel
1
Kian Yeik Koay
1
Kim, Hye-yŏng
1
Kuisma, Jarmo
1
Könsgen, Raoul
1
Larsen, Nils Magne
1
Liu, Haoyu
1
Liu, Tianjiao
1
Micevski, Milena
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Michaelidou, Nina
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Miller, Elizabeth G.
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Myers, Susan D.
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Nenycz-Thiel, Magda
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Park, Minjung
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Pawar, Kulwant
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Pizzi, Gabriele
1
Puligadda, Sanjay
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Ruiz Mafe, Carla
1
Schaarschmidt, Mario
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Sembada, Agung Y.
1
Sherry, John F.
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Journal of business research : JBR
Journal of marketing communications
13
Journal of retailing and consumer services
10
International journal of advertising : the review of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
9
International journal of advertising : the quarterly review of marketing communications
8
Discussion paper series / IZA
6
Psychology & marketing
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Asia Pacific journal of marketing and logistics
5
Journal of marketing research : JMR
5
Journal of promotion management : JPM
5
Marketing letters : a journal of research in marketing
5
SpringerLink / Bücher
5
CESifo working papers
4
European journal of marketing
4
Health marketing quarterly
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International advertising and communication : current insights and empirical findings
4
Journal of advertising research
4
Marketing : ZFP ; journal of research and management
4
The journal of consumer marketing
4
Tourism management : research, policies, practice
4
Finance research letters
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Journal of consumer marketing
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing research
3
NBER Working Paper
3
NBER working paper series
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Working paper
3
Working paper / National Bureau of Economic Research, Inc.
3
Working paper series / University of Zurich, Department of Economics
3
Young consumers : insight and ideas for responsible marketers
3
Discussion paper / Centre for Economic Policy Research
2
Discussion papers / CEPR
2
Economics of security working paper series
2
Electronic commerce research
2
Employee relations
2
European journal of political economy
2
Forschungsgruppe Konsum und Verhalten
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ECONIS (ZBW)
17
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1
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
2
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
3
Predicting viewer gifting behavior in sports live streaming platforms : the impact of viewer perception and satisfaction
Liu, Haoyu
;
Tan, Kim Hua
;
Pawar, Kulwant
- In:
Journal of business research : JBR
144
(
2022
),
pp. 599-613
Persistent link: https://www.econbiz.de/10013185018
Saved in:
4
Enhancing creativity perception through fear
Benoit, Ilgım Dara
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1084-1098
Persistent link: https://www.econbiz.de/10013194338
Saved in:
5
The effects of uppercase vs. lowercase letters on consumers' perceptions and brand attitudes
Teng, Lefa
;
Xie, Chenxin
;
Liu, Tianjiao
;
Wang, Fan
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 164-175
Persistent link: https://www.econbiz.de/10012663287
Saved in:
6
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
7
How perceived behavioral control affects trust to purchase in social media stores
Sembada, Agung Y.
;
Kian Yeik Koay
- In:
Journal of business research : JBR
130
(
2021
),
pp. 574-582
Persistent link: https://www.econbiz.de/10012544874
Saved in:
8
An eye-tracking study of attention to brand-identifying content and recall of taboo advertising
Myers, Susan D.
;
Deitz, George D.
;
Huhmann, Bruce A.
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 176-186
Persistent link: https://www.econbiz.de/10012237793
Saved in:
9
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
10
Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana
;
Kuisma, Jarmo
;
Kaakinen, Johanna K.
- In:
Journal of business research : JBR
111
(
2020
),
pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
Saved in:
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