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~isPartOf:"Journal of business research : JBR"
~subject:"Relationship marketing"
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Search: subject:"social media"
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Subject
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Relationship marketing
Social Web
436
Social web
436
Internet marketing
312
Online-Marketing
312
Consumer behaviour
283
Konsumentenverhalten
283
Social media
126
Brand management
121
Markenführung
121
Viral marketing
111
Virales Marketing
111
Beziehungsmarketing
105
Online retailing
85
Online-Handel
85
Brand image
78
Markenimage
78
Social network
55
Soziales Netzwerk
55
Advertising effects
54
Werbewirkung
54
Customer integration
50
E-commerce
50
Electronic Commerce
50
Kundenintegration
50
Brand
44
Advertising
41
Markenartikel
39
Werbung
38
Marketing management
32
Marketingmanagement
32
Digitalisierung
29
Digitization
29
Luxury goods
29
Luxusgüter
29
Digital platform
26
Digitale Plattform
26
Confidence
25
Vertrauen
25
Betriebliche Wertschöpfung
24
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Undetermined
99
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Article
105
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Article in journal
105
Aufsatz in Zeitschrift
105
Language
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English
105
Author
All
Veloutsou, Cleopatra
4
Black, Iain
3
Filieri, Raffaele
3
Harrigan, Paul
3
Agnihotri, Raj
2
Aiello, Gaetano
2
Bazi, Saleh
2
Coussement, Kristof
2
Elayan, Suzanne
2
Flavián Blanco, Carlos
2
Ghosh Dastidar, Ayan
2
Gorton, Matthew
2
Gupta, Shivam
2
Hajli, Nick
2
Kim, Juran
2
Ko, Eunju
2
Mora Cortez, Roberto
2
Okazaki, Shintaro
2
Plangger, Kirk
2
Richard, Marie-Odile
2
Roy, Sanjit
2
Sykora, Martin
2
Trainor, Kevin J.
2
Wang, Kai-Yu
2
Wang, Shuman
2
Yuan, Chun Lin
2
Abosag, Ibrahim
1
Alavi, Sascha
1
Alden, Dana
1
Aloini, Davide
1
Anaza, Nwamaka A.
1
Anderski, Matthias
1
Andrade, Victoria
1
Andreini, Daniela
1
André, Ana Raquel
1
Andzulis, James
1
Apiradee Wongkitrungrueng
1
Archer-Brown, Chris
1
Arruda, Carolina
1
Ashraf, Abdul R.
1
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Published in...
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Journal of business research : JBR
Journal of retailing and consumer services
85
International journal of internet marketing and advertising : IJIMA
45
Industrial marketing management : the international journal for industrial and high-tech firms
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
The journal of product & brand management
33
International journal of electronic marketing and retailing : IJEMR
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of strategic marketing
23
Journal of internet commerce
22
Business horizons
21
Technological forecasting & social change : an international journal
21
The journal of brand management : an international journal
21
Marketing intelligence & planning
20
Journal of promotion management : innovations in planning and applied research
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
International journal of e-business research : an official publication of the Information Resources Management Association
17
Asia Pacific journal of marketing and logistics
16
International journal of business information systems : IJBIS
16
International journal of electronic customer relationship management : IJECRM
16
Journal of the Academy of Marketing Science
16
SpringerLink / Bücher
16
The journal of services marketing
16
Journal of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of service management
15
Cogent business & management
14
Journal of marketing
14
The service industries journal
14
Tourism management : research, policies, practice
14
International journal of electronic commerce : IJEC
13
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of electronic commerce research : JECR
13
Journal of hospitality marketing & management
13
International journal of technology marketing : IJTMkt
12
Journal of customer behaviour
12
Psychology & marketing
12
The journal of business & industrial marketing
12
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Source
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ECONIS (ZBW)
105
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81
Customer engagement, customer equity and repurchase intention in mobile apps
Ho, Mia Hsiao-Wen
;
Chung, Henry F. L.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 13-21
Persistent link: https://www.econbiz.de/10012417309
Saved in:
82
Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
Saved in:
83
I (heart) social ventures : identification and
social
media
engagement
Hall-Phillips, Adrienne
;
Park, Joohyung
;
Chung, Te-Lin
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 484-491
Persistent link: https://www.econbiz.de/10011435941
Saved in:
84
Parasocial relationship effects on customer equity in the
social
media
context
Yuan, Chun Lin
;
Kim, Juran
;
Kim, Sang Jin
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
Saved in:
85
Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
86
Website interactivity and brand development of online travel agencies in China : the moderating role of age
Ye, Haobin
;
Barreda, Albert A.
;
Okumus, Fevzi
;
Nusair, …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 382-389
Persistent link: https://www.econbiz.de/10012023665
Saved in:
87
Investigating the development of brand loyalty in brand communities from a positive psychology perspective
Lin, Chia-Wu
;
Wang, Kai-Yu
;
Chang, Shu-Hao
;
Lin, Jin-An
- In:
Journal of business research : JBR
99
(
2019
),
pp. 446-455
Persistent link: https://www.econbiz.de/10012023682
Saved in:
88
The impact of virtual, augmented and mixed reality technologies on the customer experience
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 547-560
Persistent link: https://www.econbiz.de/10012024008
Saved in:
89
Cultivating loyal customers through online customer communities : a psychological contract perspective
Bi, Qingqing
- In:
Journal of business research : JBR
103
(
2019
),
pp. 34-44
Persistent link: https://www.econbiz.de/10012104084
Saved in:
90
Customer relationship management capabilities and
social
media
technology use : consequences on firm performance
Foltean, Florin Sabin
;
Trif, Simona Mihaela
;
Tuleu, …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 563-575
Persistent link: https://www.econbiz.de/10012105195
Saved in:
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