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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of business & industrial marketing"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
406
Business-to-business marketing
406
Lieferantenmanagement
243
Supplier relationship management
243
Relationship marketing
137
Beziehungsmarketing
136
Marketing management
75
Marketingmanagement
75
industrial marketing
56
business marketing
54
Salespeople
52
Verkaufspersonal
52
E-commerce
39
Electronic Commerce
39
Marketing
39
Selling
37
Verkauf
37
Consumer behaviour
35
Customer satisfaction
35
Konsumentenverhalten
35
Kundenzufriedenheit
35
Innovation
34
Business network
30
Unternehmensnetzwerk
30
Customer value
28
Kundenwert
28
B2B
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Bibliometrics
27
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USA
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25
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25
Betriebliche Wertschöpfung
23
Brand management
23
Confidence
23
Firm performance
23
Innovation management
23
Innovationsmanagement
23
Markenführung
23
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198
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9
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398
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406
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406
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10
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English
408
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Grewal, Rajdeep
6
Kowalkowski, Christian
6
Hutt, Michael D.
5
Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Lichtenthal, J. David
5
Svensson, Göran
5
Tzempelikos, Nektarios
5
Walker, Beth A.
5
Bolton, Ruth N.
4
Dant, Rajiv P.
4
Garry, Tony
4
Granot, Elad
4
Homburg, Christian
4
Høgevold, Nils
4
Kooli, Kaouther
4
Lilien, Gary L.
4
Mummalaneni, Venkatapparao
4
Rodriguez, Michael
4
Tarasi, Crina O.
4
Ulkuniemi, Pauliina
4
Brashear-Alejandro, Thomas
3
Brennan, Ross
3
Burton, Jamie
3
Corsaro, Daniela
3
Felzensztein, Christian
3
Honeycutt, Earl D.
3
Iacobucci, Dawn
3
Kindström, Daniel
3
Malhotra, Naresh K.
3
Merigo, Jose Maria
3
Nordin, Fredrik
3
Otero-Neira, Carmen
3
Schmitz, Christian
3
Schwepker, Charles H. <Jr.>
3
Sridhar, Shrihari
3
Uslay, Can
3
Wang, Rui
3
Wilson, David T.
3
Wright, Len Tiu
3
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Journal of business-to-business marketing
Journal of customer behaviour
Journal of marketing
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
602
Journal of business research : JBR
96
SpringerLink / Bücher
88
Handbook of business-to-business marketing
35
Springer eBook Collection
34
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
408
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41
Addressing how small suppliers cope with large customers : using the dual dimension of a product portfolio and customer buying center
Lacoste, Sylvie
;
Ben Abdelaziz, Fouad
;
Youssef, Meriem
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 188-207
Persistent link: https://www.econbiz.de/10013539057
Saved in:
42
The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Ferro-Soto, Carlos
;
Padin, Carmen
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 235-251
Persistent link: https://www.econbiz.de/10013539060
Saved in:
43
Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
Saved in:
44
The challenges of B2B innovation : using marketing analytics to plan and implement a successful digital catalog adoption
Wilson, R. Dale
;
Stephens, Anna M.
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 290-302
Persistent link: https://www.econbiz.de/10013539116
Saved in:
45
Digitalization in B2B marketing : omnichannel management from a PLS-SEM approach
Alonso-Garcia, Javier
;
Pablo-Marti, Federico
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013539265
Saved in:
46
The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Saved in:
47
Strategic alliances and firms' chances to survive "black swans" in B2B industries
Xue, Rui
;
Li, Lee
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 444-462
Persistent link: https://www.econbiz.de/10013539286
Saved in:
48
Understanding networking dynamics in born global firms' internationalization : balancing the mix of physical and virtual networking in B2B markets
Tobiassen, Anita Ellen
;
Pettersen, Inger Beate
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 494-506
Persistent link: https://www.econbiz.de/10013539310
Saved in:
49
A review of business model research : what next for industrial marketing scholarship?
Coombes, Philip
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 520-532
Persistent link: https://www.econbiz.de/10013539314
Saved in:
50
Why cannot we all just get along? : resolving customer-focused team interface conflicts in a B2B firm leveraging AHP-based multi-criteria decision-making
Enyinda, Chris I.
;
Blankson, Charles
;
Cao, Guangming
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 568-592
Persistent link: https://www.econbiz.de/10013539333
Saved in:
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