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~isPartOf:"Journal of business-to-business marketing"
~person:"Malhotra, Naresh K."
~person:"Speh, Thomas W."
~source:"econis"
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Malhotra, Naresh K.
Speh, Thomas W.
Lichtenthal, J. David
9
Svensson, Göran
9
Tzempelikos, Nektarios
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Journal of business-to-business marketing
Review of marketing research
16
Legends in marketing
9
SAGE library in marketing
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Review of Marketing Research Ser.
4
Fundamentals of marketing research ; Vol. 1
3
Journal of business research : JBR
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Fundamentals of marketing research ; Vol. 6
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Journal of international consumer marketing
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Journal of marketing research : JMR
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Marketing intelligence & planning
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Psychology & marketing
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Research and the development of pedagogical materials : working papers
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Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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AMS review : official publication of the Academy of Marketing Science
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Always learning
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Fundamentals of marketing research ; Vol. 4
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International journal of consumer studies
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International journal of quality & reliability management
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International journal of technology management : IJTM
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International marketing review
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Journal of business strategies
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of retailing
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Managing innovation : the new competitive edge for logistics service providers
1
Marketing strategy collection
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Pearson always learning
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Prentice-Hall international editions
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Review of marketing research , 4
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The Dryden Press series in marketing
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The handbook of marketing research : uses, misuses, and future advances
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
2
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
3
Commentary: relative presence of business-to-business research in the
marketing
literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
4
Undergraduate education : the implications of cross-functional relationships in business
marketing
; the skills of high-performing managers
Hutt, Michael D.
;
Speh, Thomas W.
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 75-94
Persistent link: https://www.econbiz.de/10003507031
Saved in:
5
A commentary on "Undergraduate education : the implications of cross-functional relationships in business
marketing
; the skills of high-performing managers"
Rodriguez, Carlos M.
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 95-102
Persistent link: https://www.econbiz.de/10003507075
Saved in:
6
A commentary on "Undergraduate education : the implications of cross-functional relationships in business
marketing
; the skills of high-performing managers"
Butaney, Gul T.
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 103-109
Persistent link: https://www.econbiz.de/10003507084
Saved in:
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