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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of marketing research : JMR"
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Search: subject_exact:"Loyalty program"
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Kundenbindungsprogramm
14
Loyalty program
14
Beziehungsmarketing
9
Consumer behaviour
9
Konsumentenverhalten
9
Relationship marketing
9
USA
3
United States
3
Customer satisfaction
2
Großbritannien
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Kundenzufriedenheit
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Switching behaviour
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Virales Marketing
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commitment
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loyalty
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Tanford, Sarah
3
Bradlow, Eric T.
2
Raab, Carola
2
Ahmed, Zafar U.
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1
Baloglu, Seyhmus
1
Berezan, Orie
1
Bojei, Jamil
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Brakus, J. Joško
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1
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Hwang, Yoo Hee
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Julian, Craig C.
1
Kim, Yen-Soon
1
Kim, Yen-soon
1
Loewenstein, George F.
1
Mattila, Anna S.
1
Michon, Richard
1
Musalem, Andrés
1
Newman, Andrew J.
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Nunes, Joseph C.
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Raju, Jagmohan Singh
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Ranasinghe, Kulan
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Wel, Che Aniza Binti Che
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Journal of consumer behaviour : an international research review
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of marketing research : JMR
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
14
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1
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
2
Be loyal but not addicted : effect of online game social migration on game loyalty and addiction
Wei, Hua
;
Wu, Na
;
Wang, Tao
;
Zhou, Zongkui
;
Cui, Nan
; …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 343-351
Persistent link: https://www.econbiz.de/10011695117
Saved in:
3
Casino loyalty : the influence of loyalty program, switching costs, and trust
Baloglu, Seyhmus
;
Zhong, Yun Ying
;
Tanford, Sarah
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
7
,
pp. 846-868
Persistent link: https://www.econbiz.de/10011747085
Saved in:
4
Brand growth in packaged goods markets : ten cases with common patterns
Dawes, John G.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
5
,
pp. 477-490
Persistent link: https://www.econbiz.de/10011542370
Saved in:
5
Where, when, and how long : factors that influence the redemption of mobile phone coupons
Danaher, Peter J.
;
Smith, Michael S.
;
Ranasinghe, Kulan
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 710-725
Persistent link: https://www.econbiz.de/10011349858
Saved in:
6
Evaluating loyalty constructs among hotel reward program members using eWOM
Berezan, Orie
;
Raab, Carola
;
Tanford, Sarah
;
Kim, Yen-Soon
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 198-224
Persistent link: https://www.econbiz.de/10011282979
Saved in:
7
Stockpiling points in linear loyalty programs
Stourm, Valeria
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 253-267
Persistent link: https://www.econbiz.de/10010526556
Saved in:
8
The empirical link between relationship marketing tools and consumer retention in retail marketing
Bojei, Jamil
;
Julian, Craig C.
;
Wel, Che Aniza Binti Che
; …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
3
,
pp. 171-181
Persistent link: https://www.econbiz.de/10009766229
Saved in:
9
New insights into the impact of digital signage as a retail atmospheric tool
Dennis, Charles
;
Michon, Richard
;
Brakus, J. Joško
; …
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
6
,
pp. 454-466
Persistent link: https://www.econbiz.de/10009690926
Saved in:
10
It's not what you get but when you get it : the effect of gift sequence on deposit balances and customer sentiment in a commercial bank
Haisley, Emily
;
Loewenstein, George F.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 103-115
Persistent link: https://www.econbiz.de/10008858639
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