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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of consumer marketing"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Consumer behaviour
840
Konsumentenverhalten
840
USA
99
United States
99
Brand image
86
Markenimage
86
Advertising effects
82
Werbewirkung
82
Brand management
65
Markenführung
65
Internet marketing
63
Online-Marketing
63
Theorie
59
Theory
59
Brand
58
Markenartikel
58
Advertising
54
Werbung
54
Beziehungsmarketing
53
Relationship marketing
53
Online retailing
48
Online-Handel
48
Preismanagement
47
Pricing strategy
47
Social Web
44
Social web
44
Viral marketing
40
Virales Marketing
40
Personality psychology
39
Persönlichkeitspsychologie
39
China
38
Emotion
36
Einzelhandel
35
Retail trade
35
Marketing management
34
Marketingmanagement
34
Experiment
33
Großbritannien
28
United Kingdom
28
Game theory
27
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Undetermined
283
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Article
828
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12
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Article in journal
Case study
Aufsatz in Zeitschrift
840
Collection of articles of several authors
12
Sammelwerk
12
Fallstudie
5
Conference paper
2
Konferenzbeitrag
2
Conference proceedings
1
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
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English
840
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Chintagunta, Pradeep K.
9
Hauser, John R.
9
Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Bronnenberg, Bart J.
5
Chan, Tat
5
Feinberg, Fred M.
5
Lysonski, Steven
5
Salisbury, Linda Court
5
Shoham, Aviv
5
Allenby, Greg M.
4
Arora, Neeraj
4
Chan, Kara
4
Desai, Preyas S.
4
Durvasula, Srinivas
4
Fader, Peter
4
Gentina, Elodie
4
Hassan, Louise M.
4
Narayan, Vishal
4
Seo, Yuri
4
Spears, Nancy
4
Albinsson, Pia A.
3
Astous, Alain d'
3
Belk, Russell W.
3
Buchanan-Oliver, Margo
3
Che, Hai
3
Chen, Yuxin
3
Cui, Geng
3
Danaher, Peter J.
3
Donkers, Bas
3
Dukes, Anthony
3
Dzyabura, Daria
3
Fam, Kim Shyan
3
Gavish, Yossi
3
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Published in...
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Journal of consumer behaviour : an international research review
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of consumer marketing
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,931
International journal of consumer studies
764
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
303
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
301
Tourism management : research, policies, practice
301
Cogent business & management
297
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Journal of marketing
289
Marketing letters : a journal of research in marketing
289
Journal of the Academy of Marketing Science
284
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
246
Food policy : economics planning and politics of food and agriculture
240
Journal of food products marketing
231
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ECONIS (ZBW)
840
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1
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10
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840
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1
Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households
Chen, Lin
;
Chen, Yuxin
;
Chiang, Jeongwen
;
Zhang, Yufei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1123-1146
Persistent link: https://www.econbiz.de/10012796460
Saved in:
2
What happens when a retailer drops a product category? : investigating the consequences of ending tobacco sales
Goli, Ali
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1169-1198
Persistent link: https://www.econbiz.de/10012796483
Saved in:
3
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
4
Price salience and product choice
Blake, Tom
;
Moshary, Sarah
;
Sweeney, Kane
;
Tadelis, Steve
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 619-636
Persistent link: https://www.econbiz.de/10012623350
Saved in:
5
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
6
Do "Made in USA" claims matter?
Kong, Xinyao
;
Rao, Anita
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 731-764
Persistent link: https://www.econbiz.de/10012623411
Saved in:
7
Estimation of preference heterogeneity in markets with costly search
Morozov, Ilya
;
Seiler, Stephan
;
Dong, Xiaojing
;
Hou, Liwen
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 871-899
Persistent link: https://www.econbiz.de/10012668057
Saved in:
8
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
9
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
10
The impact of increase in minimum wages on consumer perceptions of service : a transformer model of online restaurant reviews
Puranam, Dinesh
;
Kadiyali, Vrinda
;
Narayan, Vishal
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 985-1004
Persistent link: https://www.econbiz.de/10012668098
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