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~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Werbewirkung"
~subject:"Youth"
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Werbewirkung
Youth
Consumer behaviour
283
Konsumentenverhalten
283
USA
28
United States
28
Personality psychology
22
Persönlichkeitspsychologie
22
Emotion
20
Advertising effects
18
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
154
Journal of marketing communications
140
International journal of advertising : the review of marketing communications
127
Young consumers : insight and ideas for responsible marketers
121
International journal of advertising : the quarterly review of marketing communications
90
Journal of retailing and consumer services
85
Psychology & marketing
72
Journal of promotion management : innovations in planning and applied research
69
Journal of promotion management : JPM
61
International journal of internet marketing and advertising : IJIMA
54
Journal of advertising research
54
International journal of consumer studies
49
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Asia Pacific journal of marketing and logistics
38
Journal of marketing research : JMR
38
The journal of consumer marketing
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
35
European journal of marketing : EJM
34
Journal of international consumer marketing
33
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of fashion marketing and management
29
Health marketing quarterly
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of brand management : an international journal
28
Marketing intelligence & planning
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
23
Journal of current issues and research in advertising
23
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of global marketing
19
Cogent business & management
18
Journal of consumer marketing
18
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ECONIS (ZBW)
28
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28
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1
Youth and the sociability of "Vaping"
Yule, Jennifer A.
;
Tinson, Julie S.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10011684956
Saved in:
2
Women's responses to stereotypical media portrayals : an fMRI study of sexualized and domestic images of women
Vezich, I. Stephanie
;
Gunter, Benjamin C.
;
Lieberman, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 322-331
Persistent link: https://www.econbiz.de/10011695078
Saved in:
3
The role of negative publicity in consumer evaluations of sports stars and their sponsors
Yoon, Sung-Wook
;
Shin, Seongyeon
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10011695095
Saved in:
4
Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
Saved in:
5
The impact of self on materialism among teenagers
Gil, Luciana de Araujo
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 281-288
Persistent link: https://www.econbiz.de/10011508842
Saved in:
6
An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions
Chang, Hyo Jung
;
O'Boyle, Michael
;
Anderson, Ronald C.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 538-548
Persistent link: https://www.econbiz.de/10011580948
Saved in:
7
Do you take credit cards? : the attitudinal and behavioral effects of advergames targeted at children
Naderer, Brigitte
;
Matthes, Jörg
;
Mestas, Manina
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 580-588
Persistent link: https://www.econbiz.de/10011580959
Saved in:
8
Influencing light versus heavy engagers of harmful behavior to curb their habits through positive and negative ad imagery
Burton, Jennifer L.
;
Hill, Donna J.
;
Bakir, Aysen
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
4
,
pp. 237-247
Persistent link: https://www.econbiz.de/10011477046
Saved in:
9
Millennial teens design and redesign themselves in online social networks
Doster, Leigh
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
4
,
pp. 267-279
Persistent link: https://www.econbiz.de/10009780522
Saved in:
10
Special issue : Challenges to attitude and behaviour change through persuasion
Hassan, Louise M.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009738779
Saved in:
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