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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Market research"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
63
Journal of business research : JBR
32
Qualitative market research : an international journal
28
International journal of market research : JMRS ; the journal of the Market Research Society
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Gabler Edition Wissenschaft
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12
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11
Journal of the Academy of Marketing Science
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Journal of economic psychology : research in economic psychology and behavioral economics
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
8
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European journal of marketing : EJM
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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The journal of brand management : an international journal
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Discussion paper / Tinbergen Institute
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European journal of marketing
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Europäische Hochschulschriften / 5
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Handbook of consumer psychology
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International journal of wine business research
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ECONIS (ZBW)
23
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1
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
Saved in:
2
Our vision for the Journal of Consumer Research : it's all about the consumer
Inman, J. Jeffrey
;
Campbell, Margaret C.
;
Kirmani, Amna
; …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 955-959
Persistent link: https://www.econbiz.de/10011843950
Saved in:
3
A research agenda on political ideology in consumer research : a commentary on Jung et al.’s "blue and red voices"
Crockett, David
;
Pendarvis, Nicholas
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 500-502
Persistent link: https://www.econbiz.de/10011755254
Saved in:
4
Political ideology and consumer research beyond complaining behavior : a response to the commentaries
Jung, Kiju
;
Garbarino, Ellen
;
Briley, Donnel A.
; …
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 511-518
Persistent link: https://www.econbiz.de/10011755403
Saved in:
5
Crowdsourcing consumer research
Goodman, Joseph K.
;
Paolacci, Gabriele
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
1
,
pp. 196-210
Persistent link: https://www.econbiz.de/10011763953
Saved in:
6
Conceptualizing consciousness in consumer research
Williams, Lawrence E.
;
Poehlman, T. Andrew
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 231-251
Persistent link: https://www.econbiz.de/10011738711
Saved in:
7
Keeping it real in experimental research : understanding when, where, and how to enhance realism and measure consumer behavior
Morales, Andrea C.
;
Amir, On
;
Lee, Leonard
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 465-476
Persistent link: https://www.econbiz.de/10011738996
Saved in:
8
A tutorial in consumer researh : knowledge creation and knowledge appreciation in deductive-conceptual consumer research
Janiszewski, Chris A.
;
Labroo, Aparna A.
;
Rucker, Derek D.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
2
,
pp. 200-209
Persistent link: https://www.econbiz.de/10011550954
Saved in:
9
A multiactivity latent attrition model for customer base analysis
Schweidel, David A.
;
Park, Young-hoon
;
Jamal, Zainab
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10010358776
Saved in:
10
The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing
;
Janakiraman, Ramkumar
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
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