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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Advertising effects"
~subject:"Decision"
~subject:"Informationsverhalten"
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Advertising effects
Decision
Informationsverhalten
Consumer behaviour
581
Konsumentenverhalten
581
USA
148
United States
148
Experiment
53
Emotion
52
Personality psychology
52
Persönlichkeitspsychologie
52
Entscheidung
42
Brand image
36
Markenimage
36
Cognition
35
Kognition
35
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30
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30
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Psychology of advertising
21
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Ernährungsverhalten
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Markenführung
17
Perception
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Wahrnehmung
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Viral marketing
15
Virales Marketing
15
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15
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73
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Laran, Juliano
4
Tormala, Zakary L.
3
Walker Reczek, Rebecca
3
Chang, Hannah H.
2
Dalton, Amy N.
2
Gershoff, Andrew D.
2
Grewal, Dhruv
2
Hasford, Jonathan
2
Janiszewski, Chris A.
2
Kidwell, Blair
2
Lamberton, Cait
2
Levav, Jonathan
2
Lichtenstein, Donald R.
2
Marmorstein, Howard
2
Nikolova, Hristina
2
Pham, Michel T.
2
Shiv, Baba
2
Simonson, Itamar
2
Wernerfelt, Birger
2
Wilcox, Keith
2
Adaval, Rashmi
1
Aggarwal, Pankaj
1
Agrawal, Nidhi
1
Alba, Joseph W.
1
Allan, David
1
Andrade, Eduardo B.
1
Beatty, Sharon E.
1
Berger, Jonah
1
Bettman, James R.
1
Briers, Barbara
1
Burson, Katherine A.
1
Chattopadhyay, Amitava
1
Chernev, Alexander
1
Cho, Cecile K.
1
Cole, Catherine A.
1
Coleman, Nicole Verrochi
1
Curry, David J.
1
Dempsey, Melanie A.
1
Deng, Xiaoyan
1
Deval, Hélène
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
189
Journal of marketing communications
134
International journal of advertising : the review of marketing communications
127
Journal of retailing and consumer services
102
International journal of advertising : the quarterly review of marketing communications
90
Psychology & marketing
80
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
70
Journal of promotion management : innovations in planning and applied research
67
Journal of promotion management : JPM
61
Journal of marketing research : JMR
58
International journal of internet marketing and advertising : IJIMA
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Journal of advertising research
52
Marketing letters : a journal of research in marketing
52
Journal of advertising : official publication of the American Academy of Advertising
46
Journal of behavioral decision making
44
Management science : journal of the Institute for Operations Research and the Management Sciences
41
European journal of marketing : EJM
40
The journal of consumer marketing
39
The journal of product & brand management
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Asia Pacific journal of marketing and logistics
35
International journal of hospitality management
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
International journal of consumer studies
30
Journal of current issues and research in advertising : JCIRA
30
Health marketing quarterly
28
Journal of international consumer marketing
28
Marketing : ZFP ; journal of research and management
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of economic psychology : research in economic psychology and behavioral economics
26
Journal of marketing
26
Journal of marketing research
26
The journal of brand management : an international journal
26
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
European journal of marketing
24
Journal of retailing
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
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ECONIS (ZBW)
73
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1
Stranger danger : when and why consumer dyads behave less ethically than individuals
Nikolova, Hristina
;
Lamberton, Cait
;
Coleman, Nicole …
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 90-108
Persistent link: https://www.econbiz.de/10011883878
Saved in:
2
That's not how I remember it : willfully ignorant memory for ethical product attribute information
Walker Reczek, Rebecca
;
Irwin, Julie Richt
;
Zane, Daniel M.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 185-207
Persistent link: https://www.econbiz.de/10011883891
Saved in:
3
When being in a positive mood increases choice deferral
Etkin, Jordan
;
Pocheptsova Ghosh, Anastasiya
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 208-225
Persistent link: https://www.econbiz.de/10011883892
Saved in:
4
Happy wife, happy life : food choices in romantic relationships
Hasford, Jonathan
;
Kidwell, Blair
;
Lopez-Kidwell, Virginie
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
6
,
pp. 1238-1256
Persistent link: https://www.econbiz.de/10011844185
Saved in:
5
Multistage decision processes : the impact of attribute order on how consumers mentally represent their choice
Schrift, Rom Y.
;
Parker, Jeffrey R.
;
Zauberman, Gal
; …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
6
,
pp. 1307-1324
Persistent link: https://www.econbiz.de/10011844193
Saved in:
6
Dissociating controllable and uncontrollable effects of affective stimuli on attitudes and consumption
Hütter, Mandy
;
Sweldens, Steven
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 320-349
Persistent link: https://www.econbiz.de/10011900555
Saved in:
7
Emotional ability and associative learning : how experiencing and reasoning about emotions impacts evaluative conditioning
Hasford, Jonathan
;
Kidwell, Blair
;
Hardesty, David M.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011951049
Saved in:
8
Brands as rivals : consumer pursuit of distinctiveness and the role of brand anthropomorphism
Puzakova, Marina
;
Aggarwal, Pankaj
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 869-888
Persistent link: https://www.econbiz.de/10011951080
Saved in:
9
How cognitive style influences the mental accounting system : role of analytic versus holistic thinking
Hossain, Mehdi Tanzeeb
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 615-632
Persistent link: https://www.econbiz.de/10011929690
Saved in:
10
Beyond skepticism : can accessing persuasion knowledge bolster credibility?
Isaac, Mathew S.
;
Grayson, Kent
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 895-912
Persistent link: https://www.econbiz.de/10011770795
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