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~isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand image"
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Search: subject_exact:"Konsumentenpsychologie"
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Brand image
Consumer behaviour
2,074
Konsumentenverhalten
2,074
Beziehungsmarketing
488
Relationship marketing
488
Einzelhandel
475
Retail trade
475
Online retailing
353
Online-Handel
353
Customer satisfaction
337
Kundenzufriedenheit
337
Brand management
268
Markenführung
268
Dienstleistungsqualität
243
Service quality
243
Markenimage
238
Social Web
183
Social web
183
E-commerce
164
Electronic Commerce
163
Brand
162
Markenartikel
158
Internet marketing
153
Online-Marketing
152
Emotion
139
Confidence
112
Vertrauen
112
Viral marketing
109
Virales Marketing
109
Food retailing
103
Lebensmitteleinzelhandel
103
Luxury goods
82
Luxusgüter
82
Innovation adoption
81
USA
81
United States
81
Innovationsakzeptanz
80
Distribution channel
77
Vertriebsweg
77
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74
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2
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Article
238
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238
Aufsatz in Zeitschrift
238
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English
238
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Lombart, Cindy
5
Louis, Didier
4
Loureiro, Sandra Maria Correia
4
Park, Jungkun
4
Baumann, Chris
3
Kumar, Vikas
3
Laroche, Michel
3
Ngo, Liem Viet
3
Prentice, Catherine
3
Richard, Marie-Odile
3
Tran, Trang P.
3
Anesbury, Zachary
2
Burt, Steven
2
Byun, Sang-Eun
2
Casidy, Riza
2
Cheah, Isaac
2
Cuny, Caroline
2
Das, Gopal
2
Daucé, Bruno
2
Dawes, John
2
Dhir, Amandeep
2
Dwivedi, Abhishek
2
Ekinci, Yuksel
2
Errajaa, Karim
2
Eugene Cheng-xi Aw
2
Fazal-e-Hasan, Syed
2
Grace, Debra
2
Hair, Joseph F.
2
Hamin, Hamin
2
Hyun, Hyowon
2
Japutra, Arnold
2
Kaur, Puneet
2
Kaushal, Vikrant
2
Khan, Imran
2
Koles, Bernadett
2
Konuk, Faruk Anıl
2
Kumar, Jitender
2
Kumar, Sushant
2
Kwon, Wi-suk
2
Legohérel, Patrick
2
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Journal of customer behaviour
Journal of retailing and consumer services
Journal of business research : JBR
354
The journal of product & brand management
242
The journal of brand management : an international journal
211
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
70
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
46
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of strategic marketing
44
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
International journal of advertising : the review of marketing communications
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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ECONIS (ZBW)
238
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1
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10
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238
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1
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
2
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
3
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
4
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
5
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
6
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
7
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
8
Vegan luxury for non-vegan consumers : impacts on brand trust and attitude towards the firm
Lee Park, Camila
;
Fracarolli Nunes, Mauro
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462280
Saved in:
9
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
10
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
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