//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Brand management"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Markenführung
Consumer behaviour
536
Konsumentenverhalten
536
Fashion
132
Mode
132
Clothing
89
Bekleidung
88
USA
65
Bekleidungsindustrie
64
Clothing industry
64
United States
64
Theorie
56
Theory
56
Brand image
49
Markenimage
49
Luxury goods
45
Luxusgüter
45
Textile distribution
41
Textilhandel
41
Brand
40
Markenartikel
40
Experiment
38
Personality psychology
37
Persönlichkeitspsychologie
37
Online retailing
35
Online-Handel
35
Frauen
32
Women
32
Social Web
27
Social web
27
Emotion
26
Jugendliche
25
Youth
25
Beziehungsmarketing
23
Relationship marketing
23
Decision
22
E-commerce
22
Electronic Commerce
22
Entscheidung
22
more ...
less ...
Online availability
All
Undetermined
30
Free
1
Type of publication
All
Article
45
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
46
Aufsatz in Zeitschrift
46
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
46
Author
All
Phau, Ian
3
Kim, HaeJung
2
Kim, Jieun
2
Kim, Jiyoung
2
Lee, Yuri
2
Ahn, SooKyoung
1
Alexander, Bethan
1
Arroyo-Cañada, Francisco-Javier
1
Bang Nguyen Viet
1
Behrens, Stefan
1
Bradshaw, Amanda S.
1
Carduck, Juliane
1
Cauberghe, Verolien
1
Chang, Jae Youn
1
Cheah, Isaac
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Chong, Calvin
1
Choo, Ho Jung
1
Coates, Nigel
1
Contreras, Luis Ortega
1
Cretul, Matthew
1
Danbury, Annie
1
Dang Huu Phuc
1
Doss, Farrell
1
Duverger, Philippe
1
Esmaeilpour, Fariba
1
Fitzsimmons, Jason R.
1
Forney, Judith A.
1
Geissinger, Andrea
1
Giovannini, Sarah
1
Gorin, Aleksei
1
Grudecka, Anna Małgorzata
1
Hassan, Salah
1
Hennigs, Nadine
1
Hill, Jessica
1
Hoa Pham
1
Horen, Femke van
1
Hsu, Li-Chun
1
Hudders, Liselot
1
more ...
less ...
Published in...
All
Journal of economic psychology : research in economic psychology and behavioral economics
Journal of fashion marketing and management
Journal of business research : JBR
410
The journal of product & brand management
285
The journal of brand management : an international journal
273
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
75
International journal of hospitality management
74
Marketing intelligence & planning
68
Journal of strategic marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
60
Journal of international consumer marketing
57
International journal of internet marketing and advertising : IJIMA
54
Journal of the Academy of Marketing Science
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
International marketing review
50
Journal of marketing management : MM
49
Journal of promotion management : JPM
47
SpringerLink / Bücher
47
Journal of marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
European journal of marketing
35
Journal of Islamic marketing
35
Journal of international marketing
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
International journal of retail & distribution management
34
Journal of retailing
33
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
more ...
less ...
Source
All
ECONIS (ZBW)
46
Showing
1
-
10
of
46
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
2
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
3
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
4
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
5
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
6
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
7
You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Shelton, Summer Suzanne
;
Bradshaw, Amanda S.
;
Cretul, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
Saved in:
8
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
9
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
10
Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East
Ramadan, Zahy
;
Nsouli, Nour Zakaria
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 247-265
Persistent link: https://www.econbiz.de/10013162364
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->