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~isPartOf:"Journal of education for business"
~isPartOf:"Journal of marketing education : JME"
~subject:"Online-Marketing"
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Search: subject:"Betriebswirtschaftslehre"
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Online-Marketing
Betriebswirtschaftsstudium
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Graduate business education
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184
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184
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Journal of education for business
Journal of marketing education : JME
Advances in logistics, operations, and management science (ALOMS) book series
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Nonprofit management & leadership
2
2ND CONFERENCE ON INNOVATIVE TEACHING METHODS (ITM 2017) 28-29 JUNE 2017, UNIVERSITY OF ECONOMICS VARNA, BULGARIA
1
Advances in accounting education : teaching and curriculum innovations
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Cogent business & management
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De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Developing digital marketing : relationship perspectives
1
E-marketing ; Vol. 3
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Finance research letters
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of business case studies
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Journal of strategic marketing
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Journal of teaching in international business
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Omega : the international journal of management science
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Phantom ex machina : digital disruption's role in business model transformation
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The Palgrave handbook of learning and teaching international business and management
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ECONIS (ZBW)
13
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1
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
2
Synchronous or asynchronous course : business students' perspectives on an optimized modality of online teaching and learning
Wu, Lan
;
You, Jung S.
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 265-284
Persistent link: https://www.econbiz.de/10013473724
Saved in:
3
Industry certifications in digital marketing and media education : an examination of perceptions and use among educators
Cowley, Scott
;
Humphrey, William F. <Jr.>
;
Munoz, Caroline
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 189-203
Persistent link: https://www.econbiz.de/10012592911
Saved in:
4
The state of digital marketing in academia : an examination of marketing curriculum's response to digital disruption
Langan, Ryan
;
Cowley, Scott
;
Nguyen, Carlin
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10012008108
Saved in:
5
Time for a marketing curriculum overhaul : developing a digital-first approach
Rohm, Andrew J.
;
Stefl, Matthew
;
Saint Clair, Julian
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10012008110
Saved in:
6
The matchmaking activity : an experiential learning exercise on influencer marketing for the digital marketing classroom
Kemp, April
;
McDougal, Elizabeth Randon
;
Syrdal, Holly
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10012113902
Saved in:
7
Learning from simulation design to develop better experiential learning intitiatives : an integrative approach
Canhoto, Ana Isabel Domingos
;
Murphy, Jamie
- In:
Journal of marketing education : JME
38
(
2016
)
2
,
pp. 98-106
Persistent link: https://www.econbiz.de/10011537310
Saved in:
8
Special issue: Digital and social media marketing in business education : implications for student engagement
Crittenden, Victoria Lynn
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011410655
Saved in:
9
Marketing digital offerings is different : strategies for teaching about digital offerings in the marketing classroom
Roberts, Scott D.
;
Micken, Kathleen S.
- In:
Journal of education for business
90
(
2015
)
2
,
pp. 96-102
Persistent link: https://www.econbiz.de/10011302217
Saved in:
10
Update status : the state of social media marketing curriculum
Munoz, Caroline
;
Wood, Natalie T.
- In:
Journal of marketing education : JME
37
(
2015
)
2
,
pp. 88-103
Persistent link: https://www.econbiz.de/10011336518
Saved in:
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