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~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Brand management"
~subject:"Brand"
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Search: subject_exact:"Internet-Handel"
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Brand management
Brand
Online retailing
98
Online-Handel
98
Consumer behaviour
66
Konsumentenverhalten
66
E-commerce
55
Electronic Commerce
55
Internet marketing
20
Online-Marketing
20
Bekleidung
18
Beziehungsmarketing
18
Clothing
18
Relationship marketing
18
Customer satisfaction
17
Kundenzufriedenheit
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Fashion
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E-Commerce
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Internet
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Virales Marketing
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Textile distribution
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Arroyo-Cañada, Francisco-Javier
1
Ayodele, Adeola A.
1
Bradshaw, Amanda S.
1
Chang, Ting-pong Vincent
1
Cretul, Matthew
1
Danbury, Annie
1
Ezenwafor, Ebuka Christian
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Fogel, Joshua A.
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Kanthavanich, Poramate
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Lennon, Sharron J.
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Lok, Peter
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Napiórkowska, Anna
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Nwaizugbo, Chukwudi Ireneus
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Park, Minjung
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Parrott, Guy
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Rhodes, Jo
1
Sanchez Torres, Javier A.
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Schneider, Mayer
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Shelton, Summer Suzanne
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of fashion marketing and management
Journal of retailing and consumer services
17
Journal of business research : JBR
14
International journal of internet marketing and advertising : IJIMA
6
Journal of promotion management : JPM
5
The journal of product & brand management
5
Electronic commerce research
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of internet commerce
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
Transportation research / E : an international journal
3
Asia Pacific journal of marketing and logistics
2
Global business review
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Innovatives Markenmanagement
2
International journal of electronic business : IJEB
2
International journal of hospitality management
2
International journal of retail & distribution management
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of electronic commerce research : JECR
2
Journal of marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management decision : MD
2
The IUP journal of brand management : IJBRM
2
The IUP journal of marketing management : IJMM
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
The journal of services marketing
2
Web-Exzellenz im E-Commerce : Innovation und Transformation im Handel
2
Working paper series / Department of Economics, University of Missouri-Columbia
2
AMS review : official publication of the Academy of Marketing Science
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
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ECONIS (ZBW)
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1
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
2
You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Shelton, Summer Suzanne
;
Bradshaw, Amanda S.
;
Cretul, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
Saved in:
3
Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian
;
Ayodele, Adeola A.
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
Saved in:
4
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
5
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
6
The mediating effect of brand trust between online customer reviews and willingness to buy
Chang, Ting-pong Vincent
;
Rhodes, Jo
;
Lok, Peter
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009792129
Saved in:
7
Understanding designer clothing purchases over the internet
Fogel, Joshua A.
;
Schneider, Mayer
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 367-396
Persistent link: https://www.econbiz.de/10008654371
Saved in:
8
Brand name and promotion in online shopping contexts
Park, Minjung
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
13
(
2009
)
2
,
pp. 149-160
Persistent link: https://www.econbiz.de/10003858404
Saved in:
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