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~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~subject:"Customer satisfaction"
~subject:"Relationship marketing"
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Customer satisfaction
Relationship marketing
Viral marketing
18
Virales Marketing
18
Consumer behaviour
13
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Internet marketing
9
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9
Online-Handel
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Online-Marketing
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Prashar, Sanjeev
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of retailing and consumer services
57
Journal of business research : JBR
36
International journal of hospitality management
31
Journal of hospitality marketing & management
26
Tourism management : research, policies, practice
21
International journal of contemporary hospitality management
19
Journal of travel and tourism marketing
17
The journal of services marketing
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Cogent business & management
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Psychology & marketing
12
Journal of service research : JSR
11
The journal of product & brand management
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of internet marketing and advertising : IJIMA
9
Journal of service management
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
European journal of marketing : EJM
7
Journal of marketing
7
Journal of marketing management : MM
7
Journal of strategic marketing
7
Services marketing quarterly
7
SpringerLink / Bücher
7
International journal of electronic marketing and retailing : IJEMR
6
Journal of internet commerce
6
Journal of promotion management : innovations in planning and applied research
6
Journal of retailing
6
Journal of the Academy of Marketing Science
6
Service business
6
The TQM journal : the international review of organizational improvement
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of business information systems : IJBIS
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of electronic commerce research : JECR
5
Journal of global marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing communications
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ECONIS (ZBW)
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1
Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012292160
Saved in:
2
Consumer-brand engagement with e-commerce market place brands
Mohanty, Pankaj Kumar
;
Dey, Dipanjan Kumar
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
3
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012292167
Saved in:
3
The influence of online reviews and brand trust and customer equity : consumer equity
Asano, Glenn
;
Cheng, Ting Pong Vincent
;
Rhodes, Joan
; …
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
4
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012133071
Saved in:
4
Shoppers' intention to provide online reviews : the moderating role of consumer involvement
Tata, Sai Vijay
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
3
,
pp. 35-53
Persistent link: https://www.econbiz.de/10012104277
Saved in:
5
Models of customer experience for B2C e-commerce enterprises
Pei, Yilei
;
Xue, Wanxin
;
Li, Dandan
;
Su, Yong
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
1
,
pp. 24-33
Persistent link: https://www.econbiz.de/10011529132
Saved in:
6
The mediating effect of brand trust between online customer reviews and willingness to buy
Chang, Ting-pong Vincent
;
Rhodes, Jo
;
Lok, Peter
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009792129
Saved in:
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