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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of promotion management : JPM"
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Search: subject_exact:"Product Placement"
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Konsumentenverhalten
Product Placement
39
Product placement
39
Advertising effects
24
Werbewirkung
24
Consumer behaviour
21
Brand management
16
Markenführung
16
product placement
16
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2
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1
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1
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Journal of electronic commerce research : JECR
Journal of marketing communications
Journal of promotion management : JPM
International journal of advertising : the quarterly review of marketing communications
18
International journal of advertising : the review of marketing communications
9
Journal of business research : JBR
9
Journal of advertising : official publication of the American Academy of Advertising
7
European journal of marketing : EJM
4
Journal of consumer behaviour : an international research review
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Journal of promotion management : innovations in planning and applied research
4
The journal of brand management : an international journal
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The journal of product & brand management
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Journal of current issues and research in advertising
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Psychology & marketing
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Business horizons
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International journal of internet marketing and advertising : IJIMA
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Journal of current issues and research in advertising : JCIRA
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Journal of media business studies
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing letters : a journal of research in marketing
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Australasian marketing journal
1
Cogent business & management
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Enhancing knowledge development in marketing ; Vol. 21
1
Health marketing quarterly
1
International journal of arts management
1
International journal of emerging markets
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International journal of management & transformation : ... annual edition
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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Journal of Asia Business Studies
1
Journal of Indian business research
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Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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ECONIS (ZBW)
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1
Enhancing digital entertainment through personalization : the evolving role of product placements
Trifts, Valerie
;
Aghakhani, Hamed
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 607-625
Persistent link: https://www.econbiz.de/10012203341
Saved in:
2
Mapping between placement strategies and placed product attributes in television programs
Chan, Fong Yee
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012314017
Saved in:
3
Name dropping and product mentions : branding in popular music lyrics
Craig, Clay
;
Flynn, Mark A.
;
Holody, Kyle J.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 258-276
Persistent link: https://www.econbiz.de/10011729551
Saved in:
4
Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
Saved in:
5
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
6
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
7
When fiction becomes fact : effect of reverse product placement on consumer attitudes
Patwardhan, Hemant
;
Patwardhan, Padmini
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 349-369
Persistent link: https://www.econbiz.de/10011532975
Saved in:
8
Product placement versus conventional advertising : the impact on brand choice of integrating promotional stimuli into movies
Redondo, Ignacio
;
Bernal, Jorge
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 773-791
Persistent link: https://www.econbiz.de/10011632059
Saved in:
9
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
10
Hegemonic masculinity in hip-hop music? : difference in brand mention in rap music based on the rapper's gender
Mohammed-Baksh, Sufyan
;
Callison, Coy
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 351-370
Persistent link: https://www.econbiz.de/10011305224
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