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~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Online-Handel"
~subject:"Viral marketing"
~subject:"Web 2.0-Technologien"
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Online-Handel
Viral marketing
Web 2.0-Technologien
Social Web
65
Social web
65
Consumer behaviour
38
Konsumentenverhalten
38
Internet marketing
25
Online-Marketing
25
Virales Marketing
18
Online retailing
16
Social media
13
E-commerce
12
Electronic Commerce
12
Beziehungsmarketing
11
Relationship marketing
11
Social network
9
Soziales Netzwerk
9
Brand management
8
Markenführung
8
Advertising effects
7
Werbewirkung
7
Social commerce
6
Brand image
5
Customer satisfaction
5
Kundenzufriedenheit
5
Markenimage
5
Social relations
5
Soziale Beziehungen
5
Website
5
Customer integration
4
Innovation adoption
4
Innovationsakzeptanz
4
Kundenintegration
4
Social capital
4
Source credibility
4
Sozialkapital
4
Web 2.0 technologies
4
Advertising
3
China
3
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Article
33
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Article in journal
33
Aufsatz in Zeitschrift
33
Language
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English
33
Author
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Luo, Xin
2
An, Jing
1
Bigné Alcañiz, J. Enrique
1
Chen, Chieh-Wen
1
Chen, Mingliang
1
Chen, Shengjun
1
Chen, Wen-Kuo
1
Chen, Xiayu
1
Cheng, Hsiu-hua
1
Cheung, Christy M. K.
1
Chia, Kai-Chieh
1
Chu, Xiumin
1
Cortese, Juliann
1
Dens, Nathalie
1
Diwanji, Vaibhav S.
1
Dong, Linying
1
Esfidani, Mohammad Rahim
1
Farzana Quoquab
1
Guo, Xiaolong
1
He, Wei
1
Herrando, Carolina
1
Horng, Shwu-Min
1
Hsu, Chih-Chen
1
Izadi, Behnam
1
Jihad Mohammad
1
Jiménez Martínez, Julio
1
Jin, Ming-hua
1
Keng, Ching-jui
1
Kim, Changsu
1
Kim, Jongheon
1
Law, Rob
1
Lee, Chao-Hsing
1
Lee, Jin Kyun
1
Lee, Matthew K. O.
1
Lee, Shu-yueh
1
Li, Xichen
1
Li, Yinghong
1
Li, Yuzhu
1
Liao, Qinyu
1
Liao, Tze-hsien
1
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Published in...
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Journal of electronic commerce research : JECR
Journal of business research : JBR
118
Journal of retailing and consumer services
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
International journal of internet marketing and advertising : IJIMA
59
Information systems research : ISR
52
Journal of management information systems : JMIS
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Technological forecasting & social change : an international journal
43
International journal of hospitality management
38
SpringerLink / Bücher
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Journal of marketing communications
36
Tourism management : research, policies, practice
36
Electronic commerce research
35
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Psychology & marketing
34
International journal of electronic marketing and retailing : IJEMR
32
International journal of business information systems : IJBIS
31
HMD : Praxis der Wirtschaftsinformatik
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Journal of marketing
26
Journal of travel and tourism marketing
26
Journal of internet commerce
25
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
25
International journal of advertising : the review of marketing communications
24
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
23
International journal of advertising : the quarterly review of marketing communications
23
Journal of marketing management : MM
23
Journal of organizational computing and electronic commerce
23
Management information systems : mis quarterly
23
International journal of contemporary hospitality management
22
International journal of electronic commerce : IJEC
22
Journal of hospitality marketing & management
22
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
The journal of product & brand management
20
Business horizons
17
Electronic commerce research and applications
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
International journal of technology marketing : IJTMkt
17
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ECONIS (ZBW)
33
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1
The identification of ideal social media influencers : integrating the social capital, social exchange, and social learning theories
Chia, Kai-Chieh
;
Hsu, Chih-Chen
;
Lin, Liang-Tay
;
Tseng, …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10012519195
Saved in:
2
Comparing the impact of presentation format of consumer generated reviews on shoppers' decisions in an online social commerce environment
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10012519208
Saved in:
3
Stay home and shop together
Izadi, Behnam
;
Dong, Linying
;
Esfidani, Mohammad Rahim
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012519230
Saved in:
4
Analyzing the effect of social support and customer engagement on stickiness and repurchase intention in social commerce : a trust transfer perspective
Lee, Chao-Hsing
;
Chen, Chieh-Wen
;
Chen, Wen-Kuo
;
Lin, Ko-Han
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
4
,
pp. 363-381
Persistent link: https://www.econbiz.de/10012816296
Saved in:
5
Mothers' continuance usage intention of a pregnancy and parenting community e-commerce platform : platform gratifications and mother characteristics
An, Jing
;
Myers, Michael D.
;
Yang, Xueping
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
4
,
pp. 277-293
Persistent link: https://www.econbiz.de/10012404576
Saved in:
6
Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ling, Haifeng
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
4
,
pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
Saved in:
7
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
8
Juxtaposing impacts of social media interaction experiences on e-commerce reputation
Li, Xichen
;
Liao, Qinyu
;
Luo, Xin
;
Wang, Yaoyu
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
2
,
pp. 75-95
Persistent link: https://www.econbiz.de/10012295991
Saved in:
9
Detecting social commerce : an empirical analysis on Yelp
Qiu, Jiangtao
;
Li, Yinghong
;
Lin, Zhangxi
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10012296011
Saved in:
10
Discovering cultural differences in online consumer product reviews
Wang, Yu
;
Wang, Zhigang
;
Zhang, Dongsong
;
Zhang, Ru
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
3
,
pp. 169-183
Persistent link: https://www.econbiz.de/10012153963
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