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~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Virales Marketing"
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Search: subject_exact:"Social web"
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Virales Marketing
Social Web
65
Social web
65
Consumer behaviour
37
Konsumentenverhalten
37
Internet marketing
25
Online-Marketing
25
Viral marketing
18
Online retailing
16
Online-Handel
16
Social media
13
E-commerce
12
Electronic Commerce
12
Beziehungsmarketing
11
Relationship marketing
11
Social network
9
Soziales Netzwerk
9
Brand management
8
Markenführung
8
Advertising effects
7
Werbewirkung
7
Social commerce
6
Brand image
5
Customer satisfaction
5
Kundenzufriedenheit
5
Markenimage
5
Social relations
5
Soziale Beziehungen
5
Website
5
Customer integration
4
Innovation adoption
4
Innovationsakzeptanz
4
Kundenintegration
4
Social capital
4
Source credibility
4
Sozialkapital
4
Advertising
3
China
3
Content analysis
3
Credibility
3
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Type of publication
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Article
18
Type of publication (narrower categories)
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Article in journal
18
Aufsatz in Zeitschrift
18
Language
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English
18
Author
All
Bigné Alcañiz, J. Enrique
1
Chen, Xiayu
1
Chia, Kai-Chieh
1
Chu, Xiumin
1
Cortese, Juliann
1
Dens, Nathalie
1
Diwanji, Vaibhav S.
1
Farzana Quoquab
1
He, Wei
1
Herrando, Carolina
1
Horng, Shwu-Min
1
Hsu, Chih-Chen
1
Jihad Mohammad
1
Jiménez Martínez, Julio
1
Law, Rob
1
Lee, Jin Kyun
1
Lee, Shu-yueh
1
Li, Yuzhu
1
Lin, Liang-Tay
1
Ling, Haifeng
1
Liu, Yezheng
1
Lu, Qi
1
Lu, Xiaoling
1
Main, Naser Alolayyan
1
Martín de Hoyos, María José
1
Martínez-Navarro, Jesús
1
Mu, Jifeng
1
Nakayama, Makoto
1
Pelsmacker, Patrick de
1
Purnawirawan, Nathalia
1
Qi, Jiayin
1
Qian, Da
1
Qin, Li
1
Qu, Qixing
1
Rai, Bharatendra
1
Steffes Hansen, Sara
1
Tan, Yong
1
Thurasamy Ramayah
1
Tseng, Hsin Hao
1
Wan, Yun
1
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Published in...
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Journal of electronic commerce research : JECR
Journal of business research : JBR
83
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of marketing communications
33
Information systems research : ISR
31
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Electronic commerce research
19
Journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Psychology & marketing
16
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Business horizons
13
International journal of consumer studies
13
International journal of business information systems : IJBIS
12
Journal of advertising research
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
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ECONIS (ZBW)
18
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1
The identification of ideal social media influencers : integrating the social capital, social exchange, and social learning theories
Chia, Kai-Chieh
;
Hsu, Chih-Chen
;
Lin, Liang-Tay
;
Tseng, …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10012519195
Saved in:
2
Comparing the impact of presentation format of consumer generated reviews on shoppers' decisions in an online social commerce environment
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10012519208
Saved in:
3
Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ling, Haifeng
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
4
,
pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
Saved in:
4
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
5
Discovering cultural differences in online consumer product reviews
Wang, Yu
;
Wang, Zhigang
;
Zhang, Dongsong
;
Zhang, Ru
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
3
,
pp. 169-183
Persistent link: https://www.econbiz.de/10012153963
Saved in:
6
Social commerce users' optimal experience : stimuli, response and culture
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
4
,
pp. 199-218
Persistent link: https://www.econbiz.de/10012153986
Saved in:
7
The effect of system generated cues on microblog rewarding repost behavior : a source credibility perspective
Wang, Lei
;
Qian, Da
;
Zhu, Lin
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
1
,
pp. 104-118
Persistent link: https://www.econbiz.de/10011865638
Saved in:
8
The value of marketer-generated content on social network sites : media antecedents and behavioral responses
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10011669612
Saved in:
9
A study of active and passive user partivipation in virtual communities
Horng, Shwu-Min
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 289-311
Persistent link: https://www.econbiz.de/10011626494
Saved in:
10
Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
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