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~isPartOf:"Journal of euromarketing"
~isPartOf:"Journal of international business studies : JIBS ; an official journal of the Academy of International Business"
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International marketing
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Aulakh, Preet S.
2
Bello, Daniel C.
2
Cavusgil, S. Tamer
2
Delener, Nejdet
2
Gabrielsson, Mika
2
Ghauri, Pervez N.
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Herbig, Paul A.
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Hult, G. Tomas M.
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Kaynak, Erdener
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Samiee, Saeed
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Journal of euromarketing
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
Journal of business research : JBR
134
International marketing review
132
Journal of international marketing
121
Journal of global marketing
111
Journal of marketing
76
Business horizons
58
Europäische Hochschulschriften / 5
58
SpringerLink / Bücher
58
Industrial marketing management : the international journal for industrial and high-tech firms
56
Working paper / National Bureau of Economic Research, Inc.
48
European journal of marketing : EJM
44
International business review : the official journal of the European International Business Academy
44
NBER working paper series
39
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
38
Advances in international marketing
37
NBER Working Paper
34
Journal of international consumer marketing
33
Esomar congress
32
Energy economics
31
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
31
Management international review : mir ; journal of international business
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
29
Der Bankkaufmann : BK ; Fachmagazin für Bankpraxis und Bankmanagement
27
Journal of the Academy of Marketing Science
27
Handbook of research in international marketing
26
Jahrbuch der Absatz- und Verbrauchsforschung
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Sparkasse : Manager-Magazin für die Sparkassen-Finanzgruppe
24
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
24
Arbeitspapier / Institut für Marketing, Universität Mannheim
23
Marketing : ZFP ; journal of research and management
22
The journal of business & industrial marketing
22
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
21
IO-Management-Zeitschrift
21
International journal of forecasting
21
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ECONIS (ZBW)
77
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1
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
2
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
3
Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
Saved in:
4
Import-based market experience and firms’ exit from export markets
Choquette, Eliane
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 423-449
Persistent link: https://www.econbiz.de/10012007030
Saved in:
5
The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of international business studies : JIBS ; an …
48
(
2017
)
8
,
pp. 1009-1022
Persistent link: https://www.econbiz.de/10011779151
Saved in:
6
A comparative cross-national examination of online investment promotion
Nowak, Jan
- In:
Journal of euromarketing
25
(
2016
)
3/4
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011633978
Saved in:
7
Effect of exporter’s incentives on foreign distributor’s role performance
Obadia, Claude
;
Bello, Daniel C.
;
Gilliland, David I.
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
8
,
pp. 960-983
Persistent link: https://www.econbiz.de/10011398753
Saved in:
8
Consumer ethnocentrism : reconceptualization and cross-cultural validation
Sharma, Piyush
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
3
,
pp. 381-389
Persistent link: https://www.econbiz.de/10010509563
Saved in:
9
Marketing mix and brand sales in global markets : examining the contingent role of country-market characteristics
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
;
Srivastava, …
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
5
,
pp. 596-619
Persistent link: https://www.econbiz.de/10011304195
Saved in:
10
The impact of country-of-origin and ethnocentrism : an experimental study of consumer taste preferences for soft drinks at a cross-cultural level
Harcar, Talha
;
Kaynak, Erdener
- In:
Journal of euromarketing
24
(
2015
)
2/3
,
pp. 120-131
Persistent link: https://www.econbiz.de/10011408858
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