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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Research in consumer behavior"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
659
Konsumentenverhalten
659
Fashion
133
Mode
133
Brand management
99
Markenführung
99
Brand image
95
Markenimage
95
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89
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Textile distribution
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Aufsatz in Zeitschrift
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659
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Lennon, Sharron J.
7
Phau, Ian
7
Belk, Russell W.
4
Chattaraman, Veena
4
Johnson, Kim K. P.
4
Khare, Arpita
4
Kim, Jungkeun
4
Lee, Yuri
4
Sadachar, Amrut
4
Thomas, Jane Boyd
4
Yan, Ruoh-nan
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Choi, Dooyoung
3
Choo, Ho Jung
3
Costa, Marconi Freitas da
3
Drolet, Aimee
3
Hill, Ronald Paul
3
Hodges, Nancy
3
Jain, Sheetal
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Kim, HaeJung
3
Kim, Hyunsook
3
Kim, Jieun
3
Kim, Minjeong
3
Kinley, Tammy R.
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Kwon, Wi-suk
3
Lee, Ha Kyung
3
Lee, Hyun-hwa
3
Norton, Marjorie J. T.
3
Norum, Pamela S.
3
Schmitt, Bernd
3
Seock, Yoo-kyoung
3
Tam, Leona
3
Watchravesringkan, Kittichai
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahn, SooKyoung
2
Ahuvia, Aaron
2
Aspara, Jaakko
2
Baghi, Ilaria
2
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Journal of fashion marketing and management
Marketing letters : a journal of research in marketing
Research in consumer behavior
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,892
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
239
Journal of food products marketing
231
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ECONIS (ZBW)
659
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
3
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
4
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
5
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
6
Counterfeit patronage : human values, counterfeit experience and construal level
Bian, Xuemei
;
Tantiprapart, Yanisa
;
Chryssochoidis, George
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 645-658
Persistent link: https://www.econbiz.de/10013454713
Saved in:
7
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
8
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
9
The street music business : consumer responses to buskers performing on the street and on online video platforms
Stäbler, Samuel
;
Mierisch, Kim Katharina
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 325-350
Persistent link: https://www.econbiz.de/10013273056
Saved in:
10
Virtual currencies : different schemes and research opportunities
Scheidegger, Gianluca
;
Raghubir, Priya
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 351-360
Persistent link: https://www.econbiz.de/10013273060
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