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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand"
~subject:"E-commerce"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand
E-commerce
Consumer behaviour
575
Konsumentenverhalten
575
Fashion
133
Mode
133
Brand management
95
Markenführung
95
Brand image
93
Markenimage
93
Clothing
89
Bekleidung
88
Markenartikel
65
Bekleidungsindustrie
64
Clothing industry
64
USA
63
United States
62
Advertising effects
48
Beziehungsmarketing
48
Luxury goods
48
Luxusgüter
48
Relationship marketing
48
Werbewirkung
48
Textile distribution
41
Textilhandel
41
Online retailing
39
Online-Handel
39
Social Web
37
Social web
37
Frauen
35
Women
35
Emotion
34
Personality psychology
31
Persönlichkeitspsychologie
31
Internet marketing
30
Online-Marketing
30
Advertising
24
Customer satisfaction
24
Electronic Commerce
24
Kundenzufriedenheit
24
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Article
87
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86
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86
Conference paper
2
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English
87
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Lee, Yuri
3
Lennon, Sharron J.
3
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Duarte, Paulo
2
Gunasti, Kunter
2
Harradine, Rod
2
Kim, Jiyoung
2
Klink, Richard R.
2
Laurent, Gilles
2
Liu, Maggie Wenjing
2
Norton, Marjorie J. T.
2
Romaniuk, Jenni
2
Ross, Jill
2
Rossiter, John R.
2
Seock, Yoo-Kyoulng
2
Siahtiri, Vida
2
Wu, Lan
2
Aali, Abdulrahman Yousef al-
1
Aguirre-Rodriguez, Alexandra
1
Arroyo-Cañada, Francisco-Javier
1
Baghi, Ilaria
1
Baltas, George
1
Besharat, Ali
1
Bodapati, Anand
1
Boeuf, Benjamin
1
Bonatti, Alessandro
1
Bradlow, Eric T.
1
Bradshaw, Hannah K.
1
Bucklin, Randolph E.
1
Bóveda-Lambie, Adriana M.
1
Casteran, Gauthier
1
Cheah, Isaac
1
Chen, Wei-Wei
1
Choi, Yun Jung
1
Chong, Calvin
1
Chrysochou, Polymeros
1
Clark, Ronald A.
1
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1
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Journal of fashion marketing and management
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
304
Journal of business research : JBR
299
The journal of brand management : an international journal
191
The journal of product & brand management
176
Psychology & marketing
82
Asia Pacific journal of marketing and logistics
67
Electronic commerce research
66
Journal of internet commerce
61
International journal of electronic marketing and retailing : IJEMR
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
European journal of marketing : EJM
49
International journal of hospitality management
48
Journal of retailing
47
Cogent business & management
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
45
Journal of the Academy of Marketing Science
45
Marketing intelligence & planning
45
International journal of consumer studies
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
International journal of internet marketing and advertising : IJIMA
42
International journal of retail & distribution management
41
Information systems research : ISR
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
The international review of retail, distribution and consumer research
39
The journal of consumer marketing
39
International journal of e-business research : an official publication of the Information Resources Management Association
38
Journal of marketing communications
38
Journal of international consumer marketing
37
Journal of strategic marketing
37
Journal of marketing
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
International journal of business information systems : IJBIS
34
International journal of retail and distribution management
33
Journal of global marketing
33
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
32
Global business review
30
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
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ECONIS (ZBW)
87
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1
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
2
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
3
Exploring online consumer reviews of customized apparel products
Shin, Eonyou
;
Kincade, Doris H.
;
Han, Jinhee
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 139-160
Persistent link: https://www.econbiz.de/10014495507
Saved in:
4
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
5
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
6
How augmented reality can improve e-commerce website quality through interactivity and vividness : the moderating role of need for touch
Kim, Seeun
;
Park, Hyejune
;
Kader, Mohammad Shahidul
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 760-783
Persistent link: https://www.econbiz.de/10014430513
Saved in:
7
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
8
Futurizing luxury : an activity-centric model of phygital luxury experiences
Lawry, Charles Aaron
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 397-417
Persistent link: https://www.econbiz.de/10014288966
Saved in:
9
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
10
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
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