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~isPartOf:"Journal of food products marketing"
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Brand management
26
Markenführung
26
Consumer behaviour
19
Konsumentenverhalten
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Brand image
13
Markenimage
13
Brand
10
Markenartikel
10
Einzelhandel
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Retail trade
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Lebensmittel
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Beziehungsmarketing
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Preismanagement
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Produktqualität
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Relationship marketing
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Beneke, Justin
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Almeshal, Soad A.
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Anisimova, Tatiana
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Bianchi, Constanza
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Journal of food products marketing
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
74
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Research
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
26
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1
Cost analysis of calcium in store brand versus national brand grocery products
Kay, Lisa M.
;
Wu, Qiang
;
Wall-Bassett, Elizabeth
;
Yen, …
- In:
Journal of food products marketing
24
(
2018
)
1
,
pp. 80-95
Persistent link: https://www.econbiz.de/10011880232
Saved in:
2
Everyday low pricing : a private brand growth strategy in traditional food retailers
Zwanka, Russell J.
- In:
Journal of food products marketing
24
(
2018
)
4
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011880365
Saved in:
3
Impact of food brand controversy on consumers' attitude toward brand and company
Banerjee, Saikat
- In:
Journal of food products marketing
24
(
2018
)
4
,
pp. 413-440
Persistent link: https://www.econbiz.de/10011880372
Saved in:
4
Consumers' value perception and value construction : the case of bottled water in the Middle East
Almeshal, Soad A.
;
Alhidari, Abdullah M.
- In:
Journal of food products marketing
24
(
2018
)
8
,
pp. 982-998
Persistent link: https://www.econbiz.de/10011965139
Saved in:
5
Do brands serve as reliable signals of nutritional quality? : the case of breakfast cereals
Roth, Yefim
- In:
Journal of food products marketing
23
(
2017
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011708041
Saved in:
6
Social interaction and beer consumption
Thomé, Karim Marini
;
Soares, Ariel Pirangy
;
Moura, …
- In:
Journal of food products marketing
23
(
2017
)
2
,
pp. 186-208
Persistent link: https://www.econbiz.de/10011708140
Saved in:
7
The effect of brand management and product quality on firm performance : the Italian craft brewing sector
Cannatelli, Benedetto
;
Pedrini, Matteo
;
Grumo, Marco
- In:
Journal of food products marketing
23
(
2017
)
3
,
pp. 303-325
Persistent link: https://www.econbiz.de/10011708223
Saved in:
8
Branding food culture : UNESCO creative cities of gastronomy
Pearson, David
;
Pearson, Thomas
- In:
Journal of food products marketing
23
(
2017
)
3
,
pp. 342-355
Persistent link: https://www.econbiz.de/10011708253
Saved in:
9
The arduous journey of private labels : insights from the South African market and further afield
Beneke, Justin
- In:
Journal of food products marketing
23
(
2017
)
6
,
pp. 668-682
Persistent link: https://www.econbiz.de/10011799742
Saved in:
10
How differing demographic factors impact upon customer loyalty towards national or international fast-food chains : a comparative study in emerging markets
Srivastava, R. K.
- In:
Journal of food products marketing
23
(
2017
)
8
,
pp. 901-925
Persistent link: https://www.econbiz.de/10011799806
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