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~isPartOf:"Journal of global marketing"
~language:"eng"
~subject:"Advertising effects"
~subject:"China"
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Advertising effects
China
Consumer behaviour
192
Konsumentenverhalten
192
Brand image
52
Markenimage
52
Brand management
45
Markenführung
45
Designation of origin
27
Herkunftsbezeichnung
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Brand
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International marketing
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Internationales Marketing
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Markenartikel
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National culture
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India
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Social Web
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Social web
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Beziehungsmarketing
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Indien
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Internet marketing
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Online-Handel
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Online-Marketing
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Werbewirkung
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Ursprungsregeln
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Aashish, Kumar
2
Cui, Geng
2
Parker, R. Stephen
2
Raman, Prashant
2
Wang, Xuehua
2
Wang, Ying
2
Yang, Zhilin
2
Abu Farha, Allam K.
1
Adams, Russell
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
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1
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1
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1
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1
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1
Chan, Fong Yee
1
Chan, Kenny K.
1
Chan, Tsang-sing
1
Chen, Huan
1
Chetioui, Youssef
1
Czarnecka, Barbara
1
DelVecchio, Devon
1
Dodoo, Naa Amponsah
1
Frankwick, Gary L.
1
Fu, Guoqun
1
Gai, Lili
1
Ghanem, Salma
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Guo, Chen
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Gupta, Manali
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1
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1
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1
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Journal of global marketing
Journal of business research : JBR
182
Journal of marketing communications
135
International journal of advertising : the review of marketing communications
128
Journal of retailing and consumer services
123
International journal of advertising : the quarterly review of marketing communications
89
Asia Pacific journal of marketing and logistics
69
Journal of promotion management : innovations in planning and applied research
67
Psychology & marketing
66
Journal of promotion management : JPM
61
Journal of international consumer marketing
60
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising research
53
The journal of consumer marketing
51
International journal of hospitality management
49
Journal of advertising : official publication of the American Academy of Advertising
46
Marketing letters : a journal of research in marketing
44
The journal of brand management : an international journal
42
International journal of consumer studies
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
The journal of product & brand management
40
European journal of marketing : EJM
38
Journal of marketing research : JMR
38
Young consumers : insight and ideas for responsible marketers
36
Journal of travel and tourism marketing
32
Journal of current issues and research in advertising : JCIRA
31
Marketing intelligence & planning
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Health marketing quarterly
29
Journal of consumer behaviour : an international research review
28
Tourism management : research, policies, practice
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of current issues and research in advertising
24
International journal of contemporary hospitality management
23
Journal of business ethics : JOBE
23
International marketing review
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of marketing
21
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ECONIS (ZBW)
41
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1
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
2
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam
;
Koku, Paul Sergius
;
Abu Farha, Allam K.
- In:
Journal of global marketing
35
(
2022
)
5
,
pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
Saved in:
3
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
4
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
5
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
; …
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
Saved in:
6
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
7
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
8
Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
9
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
10
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
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