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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand management
349
Markenführung
349
Consumer behaviour
302
Brand image
193
Markenimage
193
Brand
160
Markenartikel
158
Beziehungsmarketing
122
Relationship marketing
122
Einzelhandel
74
Retail trade
74
Social Web
61
Social web
61
Internet marketing
47
Online-Marketing
47
Customer satisfaction
41
Kundenzufriedenheit
41
Luxury goods
40
Luxusgüter
40
Handelsmarke
35
Store brand
35
Brand loyalty
31
Fashion
29
Mode
29
Markentreue
28
Marketing management
27
Marketingmanagement
27
Emotion
24
Advertising effects
22
Werbewirkung
22
Confidence
20
Dienstleistungsqualität
20
Service quality
20
Social media
20
Vertrauen
20
Customer integration
17
Kundenintegration
17
Online retailing
17
Online-Handel
17
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Undetermined
254
Free
3
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Article
299
Book / Working Paper
3
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Article in journal
302
Aufsatz in Zeitschrift
302
Collection of articles of several authors
3
Sammelwerk
3
Conference paper
2
Konferenzbeitrag
2
Conference proceedings
1
Konferenzschrift
1
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Language
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English
302
Author
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Park, Jungkun
6
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Ko, Eunju
4
Prentice, Catherine
4
Aiello, Gaetano
3
Baumann, Chris
3
Dawes, John
3
Dhir, Amandeep
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Islam, Tahir
3
Kim, Kyung Hoon
3
Kumar, Vikas
3
Lombart, Cindy
3
Mortimer, Gary
3
Park, Hyejune
3
Talwar, Shalini
3
Vescovi, Tiziano
3
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Burt, Steven
2
Carlson, Jamie
2
Casidy, Riza
2
Chakrabarti, Somnath
2
Checchinato, Francesca
2
Cheung, Man Lai
2
Diallo, Mbaye Fall
2
Disegna, Marta
2
Dwivedi, Abhishek
2
Ekinci, Yuksel
2
Eugene Cheng-xi Aw
2
Fatma, Mobin
2
Fazal-e-Hasan, Syed
2
Ghaffar, Abdul
2
González-Benito, Óscar
2
Gustafsson, Anders
2
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Institution
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
SpringerLink / Bücher
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Cogent business & management
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of retail & distribution management
35
Journal of international marketing
35
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
302
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
3
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
4
The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer
Hong, EunPyo
;
Park, Jungkun
;
Pensri Jaroenwanit
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Saved in:
5
The convenience of shopping via voice AI : introducing AIDM
Klaus, Philipp
;
Zaichkowsky, Judith Lynne
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-7
Persistent link: https://www.econbiz.de/10013169684
Saved in:
6
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
7
Understanding consumer repurchase intentions towards luxury retail brands : evidence from an emerging market
Sharma, Purva
;
Srivastava, Ankur
;
Sharma, Veenu
;
Singh, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014460807
Saved in:
8
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
9
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
10
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
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