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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"The service industries journal"
~subject:"Brand management"
~subject:"Electronic Commerce"
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Search: "Customer relationship management"
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Brand management
Electronic Commerce
Beziehungsmarketing
235
Relationship marketing
235
Consumer behaviour
99
Konsumentenverhalten
99
Dienstleistungsqualität
88
Service quality
88
Customer satisfaction
82
Kundenzufriedenheit
82
Customer integration
29
Kundenintegration
29
Markenführung
29
Confidence
20
Vertrauen
20
Customer service
19
Kundenservice
19
Customer value
17
Internet marketing
17
Kundenwert
17
Online-Marketing
17
Taiwan
17
Emotion
16
Lieferantenmanagement
16
Social Web
16
Social web
16
Supplier relationship management
16
customer loyalty
16
Beschwerdemanagement
15
Betriebliche Wertschöpfung
15
Complaint management
15
Value creation
15
customer satisfaction
15
Dienstleistungssektor
14
Marketing management
14
Marketingmanagement
14
Service industry
14
Brand image
13
Markenimage
13
Bank
12
loyalty
12
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24
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Article
40
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Article in journal
40
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40
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English
40
Author
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Rather, Raouf Ahmad
3
Aoki, Kei
2
Borders, Aberdeen Leila
2
Ghaffar, Abdul
2
Islam, Tahir
2
Kincl, Tomas
2
Ko, Eunju
2
Lee, Seonjeong
2
Lester, Deborah H.
2
Parrey, Shakir Hussain
2
Ahn, Jiseon
1
Aksoy, Nilsah Cavdar
1
Alikhani, Ali
1
Back, Ki-Joon
1
Barrera, Ramón Barrera
1
Baydogan Turkay, Pinar
1
Berenguer Contrí, Gloria
1
Bolton, Ruth N.
1
Carrión, Gabriel Cepeda
1
Chae, Heeju
1
Chen, Hui-ju
1
Chen, Ja-shen
1
Cheng, Jui-Chang
1
Chieng, Fayrene Yew Leh
1
Chih, Wen-hai
1
Ching, Russel K. H.
1
Collins, Nathalie
1
Curran, Ross
1
Drennan, Judy
1
Eng, Teck Yong
1
Fuentes-Blasco, Maria
1
Fujita, Momoko
1
Gil Saura, Irene
1
Goi, Chai Lee
1
Gulzar, Rafia
1
Gustafsson, Anders
1
Ha, Hong Youl
1
Hakeem, Abdul
1
Han, Jinghe
1
Harrigan, Paul
1
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Published in...
All
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
The service industries journal
Journal of business research : JBR
157
Journal of retailing and consumer services
145
The journal of product & brand management
99
The journal of brand management : an international journal
83
Industrial marketing management : the international journal for industrial and high-tech firms
48
International journal of hospitality management
45
International journal of internet marketing and advertising : IJIMA
41
International journal of electronic customer relationship management : IJECRM
38
SpringerLink / Bücher
38
Asia Pacific journal of marketing and logistics
37
Cogent business & management
32
Marketing intelligence & planning
31
Psychology & marketing
31
Journal of strategic marketing
28
Journal of promotion management : innovations in planning and applied research
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
The journal of business & industrial marketing
24
European journal of marketing : EJM
23
International journal of electronic marketing and retailing : IJEMR
23
Journal of internet commerce
23
International journal of contemporary hospitality management
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of marketing
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
International journal of business information systems : IJBIS
21
International journal of e-business research : an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
20
Journal of retailing
20
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Journal of electronic commerce research : JECR
19
Journal of travel and tourism marketing
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
18
Journal of the Academy of Marketing Science
18
The journal of services marketing
17
Electronic commerce research
16
Business horizons
15
Journal of fashion marketing and management
15
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ECONIS (ZBW)
40
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40
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Islam, Tahir
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
3
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
4
How does customer engagement value occur in restaurants? : a stimulus-organism-response(S-O-R) perspective
Kabadayi, Ebru Tumer
;
Aksoy, Nilsah Cavdar
;
Baydogan …
- In:
The service industries journal
43
(
2023
)
7/8
,
pp. 497-524
Persistent link: https://www.econbiz.de/10014321607
Saved in:
5
Can brand anthropomorphism trigger emotional brand attachment?
Ma, Jianfeng
;
Tu, Hongwei
;
Zhou, Xing
;
Niu, Wanjie
- In:
The service industries journal
43
(
2023
)
7/8
,
pp. 555-578
Persistent link: https://www.econbiz.de/10014321609
Saved in:
6
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
7
Customer readiness-customer participation link in e-services
Tuan Nguyen
- In:
The service industries journal
42
(
2022
)
9/10
,
pp. 738-769
Persistent link: https://www.econbiz.de/10013362141
Saved in:
8
Enhancing volunteer experiences : using communitas to improve engagement and commitment
Curran, Ross
;
Taheri, Babak
- In:
The service industries journal
41
(
2021
)
15/16
,
pp. 1053-1075
Persistent link: https://www.econbiz.de/10012695311
Saved in:
9
Tracing global contribution of Jagdish N. Sheth to customer engagement and brand value enhancement : editorial
Parvatiyar, Atul
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 255-259
Persistent link: https://www.econbiz.de/10012549080
Saved in:
10
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
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