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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Virales Marketing
Consumer behaviour
709
Konsumentenverhalten
709
Customer satisfaction
150
Kundenzufriedenheit
150
Beziehungsmarketing
147
Relationship marketing
147
Dienstleistungsqualität
121
Service quality
121
Hotel industry
110
Hotellerie
110
Gastronomie
104
Restaurant industry
104
Brand management
98
Markenführung
98
Brand image
93
Markenimage
93
Emotion
75
Viral marketing
63
Brand
55
Markenartikel
55
Advertising effects
51
Werbewirkung
51
Holiday behaviour
50
Internet marketing
50
Online-Marketing
50
Urlaubsverhalten
50
Social Web
44
Social web
44
USA
42
United States
42
Beschwerdemanagement
39
Complaint management
39
Experiment
35
Online retailing
34
Online-Handel
34
Tourism
34
Tourismus
34
Confidence
30
Vertrauen
30
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45
Free
3
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Article
63
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63
Aufsatz in Zeitschrift
63
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English
63
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Mavondo, Felix
4
Dewnarain, Senika
3
Mattila, Anna S.
3
Ramkissoon, Haywantee
3
Hwang, Yoo Hee
2
Romero, Jaime
2
Saenger, Christina
2
Tanford, Sarah
2
Tang, Liang
2
Thomas, Veronica L.
2
Yang, Wan
2
Abubakar, Binta
1
Abulaiti, Gulimire
1
Ai, Jin
1
Anusree, M. R.
1
Asatryan, Vahagn S.
1
Ashworth, Laurence
1
Bae, T. J.
1
Baghi, Ilaria
1
Baloglu, Seyhmus
1
Barone, Michael J.
1
Berezan, Orie
1
Bilgihan, Anil
1
Bilro, Ricardo Godinho
1
Blut, Markus
1
Bogicevic, Vanja
1
Book, Laura A.
1
Bosukonda, Narendra
1
Bujisic, Milos
1
Cadario, Romain
1
Casaló, Luis V.
1
Chen, Jie
1
Cheung, Man Lai
1
Chi, Oscar Hengxuan
1
Choi, Jihee
1
Chou, Sheng-Fang
1
Coenen, Christian
1
Connan Guesquière, Chantal
1
Cranage, David A.
1
D'Mello, Jason
1
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of hospitality marketing & management
Marketing letters : a journal of research in marketing
Journal of business research : JBR
116
Journal of retailing and consumer services
102
International journal of hospitality management
66
International journal of internet marketing and advertising : IJIMA
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of marketing communications
34
Psychology & marketing
33
Tourism management : research, policies, practice
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
International journal of contemporary hospitality management
29
Journal of travel and tourism marketing
27
Cogent business & management
26
Electronic commerce research
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of product & brand management
25
Information systems research : ISR
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Journal of internet commerce
23
European journal of marketing : EJM
21
Journal of marketing
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of electronic commerce research : JECR
20
The journal of services marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of management information systems : JMIS
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of consumer studies
18
International journal of advertising : the review of marketing communications
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
International journal of technology marketing : IJTMkt
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of marketing research : JMR
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of electronic commerce : IJEC
14
Journal of international consumer marketing
14
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ECONIS (ZBW)
63
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
3
Are hotel guests altruistic? : how positive review disconfirmation affects consumers' online review behavior
Li, Hengyun
;
Meng, Fang
;
Hudson, Simon
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
3
,
pp. 528-548
Persistent link: https://www.econbiz.de/10014230030
Saved in:
4
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
5
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
6
The role of post-stay evaluation on eWOM and hotel revisit intention among Gen Y
Sharipudin, Mohamad-Noor Salehhuddin
;
Cheung, Man Lai
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 57-83
Persistent link: https://www.econbiz.de/10014229967
Saved in:
7
When and why language assertiveness affects online review persuasion
Huang, Huiling
;
Liu, Qing
;
Lu, Zhi
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
6
,
pp. 988-1016
Persistent link: https://www.econbiz.de/10014312351
Saved in:
8
What consumer complaints should hoteliers prioritize? : analysis of online reviews under different market segments
Wu, Jie
;
Zhao, Narisa
- In:
Journal of hospitality marketing & management
32
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013545795
Saved in:
9
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
10
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
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