//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"The journal of product & brand management"
~subject:"Brand extension"
~subject:"Customer satisfaction"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand extension
Customer satisfaction
Brand management
415
Markenführung
415
Brand image
346
Markenimage
346
Consumer behaviour
335
Konsumentenverhalten
335
Brand
207
Markenartikel
205
Beziehungsmarketing
114
Relationship marketing
114
Social Web
62
Social web
62
Internet marketing
51
Online-Marketing
51
Brand loyalty
40
Advertising effects
37
Werbewirkung
37
Marketing management
36
Marketingmanagement
36
Emotion
34
Luxury goods
34
Luxusgüter
34
Markentreue
31
Designation of origin
27
Herkunftsbezeichnung
27
Kundenzufriedenheit
25
Social media
25
Tourism marketing
25
Tourismusmarketing
25
USA
25
Corporate Social Responsibility
24
Corporate social responsibility
24
United States
24
Viral marketing
23
Virales Marketing
23
Markentransfer
21
Personality psychology
20
Persönlichkeitspsychologie
20
more ...
less ...
Online availability
All
Undetermined
25
Free
2
Type of publication
All
Article
46
Type of publication (narrower categories)
All
Article in journal
46
Aufsatz in Zeitschrift
46
Language
All
English
46
Author
All
Vera, Jorge
2
Addicott, Branden J.
1
Agag, Gomaa
1
Ahmad, Fayez
1
Ali, Mohamed Ahmed
1
Altuna, Oylum Korkut
1
Arslan, F. Müge
1
Ashill, Nicholas Jeremy
1
Banerjee, Shubhomoy
1
Behi, Azza Temessek
1
Belaid, Samy
1
Benhabib, Abderrezzak
1
Bilgihan, Anil
1
Bilgin, Pinar
1
Boisvert, Jean
1
Boon, Edward
1
Bozkurt, Sıddık
1
Brexendorf, Tim Oliver
1
Burnaz, Sebnem
1
Cambra-Fierro, Jesús
1
Castillo, Ernesto del
1
Centeno, Edgar
1
Chang, Hua
1
Chattaraman, Veena
1
Chen, Chien-Yu
1
Cheng, Jui-Chang
1
Cherian, Joseph A.
1
Childs, Michelle
1
Choi, Hyung-Min
1
Duan, Qi
1
Dwivedi, Abhishek
1
Dávalos, Jorge
1
Eid, Riyad
1
El-Kassrawy, Yasser Ahmed
1
Fang, Yen-Po
1
Faßnacht, Martin
1
Forsythe, Sandra
1
Fu, Wei
1
Fuentes-Blasco, María
1
Gil Saura, Irene
1
more ...
less ...
Published in...
All
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
The journal of product & brand management
Journal of business research : JBR
61
The journal of brand management : an international journal
52
Journal of retailing and consumer services
50
International journal of hospitality management
32
Psychology & marketing
26
Journal of travel and tourism marketing
22
European journal of marketing : EJM
19
Journal of hospitality marketing & management
16
Asia Pacific journal of marketing and logistics
15
Journal of the Academy of Marketing Science
15
International journal of contemporary hospitality management
11
Journal of marketing management : MM
11
Journal of strategic marketing
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
SpringerLink / Bücher
11
Brand management ; Vol. 3
10
Cogent business & management
10
Journal of marketing
10
Services marketing quarterly
10
The IUP journal of brand management : IJBRM
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
The journal of services marketing
9
Global business review
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of fashion marketing and management
8
Journal of vacation marketing
8
Marketing letters : a journal of research in marketing
8
The service industries journal
8
Tourism management : research, policies, practice
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of internet marketing and advertising : IJIMA
7
Journal of Islamic marketing
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of destination marketing & management
7
Marketing intelligence & planning
7
Pakistan journal of commerce and social sciences
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
more ...
less ...
Source
All
ECONIS (ZBW)
46
Showing
1
-
10
of
46
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina
;
Brexendorf, Tim Oliver
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
Saved in:
3
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
4
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
5
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
6
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
7
Impact of brand nostalgia on intention to purchase brand extensions : moderating role of brand attachment
Banerjee, Shubhomoy
;
Shaikh, Ateeque
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10013429003
Saved in:
8
Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market
Kim, Soon-Ho
;
Kim, Min-Seong
;
Holland, Stephen
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 423-446
Persistent link: https://www.econbiz.de/10012483371
Saved in:
9
The impact of perceived brand interactivity on customer purchases : the mediating role of perceived brand fairness and the moderating role of brand involvement
Gligor, David
;
Bozkurt, Sıddık
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 96-109
Persistent link: https://www.econbiz.de/10012798135
Saved in:
10
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->