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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~subject:"Brand extension"
~subject:"Customer satisfaction"
~subject:"Online-Marketing"
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Brand extension
Customer satisfaction
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Brand image
39
Markenimage
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Brand management
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29
Consumer behaviour
27
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27
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21
Tourismusmarketing
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Agag, Gomaa
1
Ali, Mohamed Ahmed
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Eid, Riyad
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of business research : JBR
149
Journal of retailing and consumer services
91
The journal of brand management : an international journal
85
The journal of product & brand management
83
International journal of internet marketing and advertising : IJIMA
55
International journal of hospitality management
41
Psychology & marketing
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of marketing communications
32
Journal of promotion management : innovations in planning and applied research
31
SpringerLink / Bücher
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
European journal of marketing : EJM
29
Cogent business & management
28
Tourism management : research, policies, practice
27
Journal of marketing management : MM
25
Marketing intelligence & planning
25
International journal of advertising : the review of marketing communications
24
Journal of travel and tourism marketing
24
Asia Pacific journal of marketing and logistics
22
Journal of advertising research
21
Journal of the Academy of Marketing Science
21
Journal of hospitality marketing & management
20
Journal of marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of promotion management : JPM
19
Journal of fashion marketing and management
18
Journal of strategic marketing
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Business horizons
17
Innovatives Markenmanagement
17
International journal of advertising : the quarterly review of marketing communications
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of internet commerce
16
International journal of contemporary hospitality management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Research
15
Springer eBook Collection
15
International journal of electronic marketing and retailing : IJEMR
14
Tourism management perspectives : TMP
14
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ECONIS (ZBW)
11
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date (oldest first)
1
Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market
Kim, Soon-Ho
;
Kim, Min-Seong
;
Holland, Stephen
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 423-446
Persistent link: https://www.econbiz.de/10012483371
Saved in:
2
Marketing a destination brand image to Muslim tourists : does accessibility to cultural needs matter in developing brand loyalty?
Wisker, Zazli Lily
;
Kadirov, Djavlonbek
;
Nizar, Jithin
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 84-105
Persistent link: https://www.econbiz.de/10014229970
Saved in:
3
1 + 1 < 2! : effects of social media engagement and advertising on firm value of tourism and hospitality companies
Yang, Shuai
;
Liu, Yahui
;
Wu, Xiaojun
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
8
,
pp. 1417-1439
Persistent link: https://www.econbiz.de/10012624201
Saved in:
4
Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing
;
Fang, Yen-Po
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
6
,
pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
Saved in:
5
User engagement in festival virtual brand communities : the cases of Sónar and Primavera Sound (Barcelona)
Garay Tamajón, Luis Alfonso
;
Pérez, Soledad Morales
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 300-327
Persistent link: https://www.econbiz.de/10012201355
Saved in:
6
Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
7
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
8
Brand attachment, tour leader attachment, and behavioral intentions of tourists
Yen, Chang-Hua
;
Chen, Chien-Yu
;
Cheng, Jui-Chang
;
Teng, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
3
,
pp. 365-391
Persistent link: https://www.econbiz.de/10011900479
Saved in:
9
Antecedents and an outcome of customer engagement with hotel brand community on Facebook
Touni, Reham
;
Kim, Woo Gon
;
Choi, Hyung-Min
;
Ali, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 278-299
Persistent link: https://www.econbiz.de/10012201350
Saved in:
10
Integrating destination attributes, political (in)stability, destination image, tourist satisfaction, and intention to recommend : a study of UAE
Eid, Riyad
;
El-Kassrawy, Yasser Ahmed
;
Agag, Gomaa
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
6
,
pp. 839-866
Persistent link: https://www.econbiz.de/10012053374
Saved in:
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