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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~subject:"Brand extension"
~subject:"Customer satisfaction"
~subject:"Social Web"
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Brand extension
Customer satisfaction
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Brand image
39
Markenimage
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Brand management
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Consumer behaviour
27
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27
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21
Tourismusmarketing
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destination image
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of business research : JBR
171
The journal of brand management : an international journal
111
Journal of retailing and consumer services
102
The journal of product & brand management
92
International journal of internet marketing and advertising : IJIMA
55
Psychology & marketing
41
International journal of hospitality management
40
Journal of marketing management : MM
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of promotion management : innovations in planning and applied research
30
SpringerLink / Bücher
29
Tourism management : research, policies, practice
29
Journal of travel and tourism marketing
28
European journal of marketing : EJM
27
Journal of marketing communications
27
Asia Pacific journal of marketing and logistics
25
Journal of marketing
25
Marketing intelligence & planning
25
Cogent business & management
24
Journal of the Academy of Marketing Science
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Business horizons
21
Journal of fashion marketing and management
21
Journal of hospitality marketing & management
21
International journal of advertising : the review of marketing communications
20
Journal of internet commerce
20
Journal of strategic marketing
19
International journal of contemporary hospitality management
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
International journal of advertising : the quarterly review of marketing communications
15
Tourism management perspectives : TMP
15
Journal of global marketing
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Springer eBook Collection
14
The IUP journal of brand management : IJBRM
14
The journal of services marketing
14
Innovatives Markenmanagement
13
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ECONIS (ZBW)
12
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1
Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market
Kim, Soon-Ho
;
Kim, Min-Seong
;
Holland, Stephen
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 423-446
Persistent link: https://www.econbiz.de/10012483371
Saved in:
2
Marketing a destination brand image to Muslim tourists : does accessibility to cultural needs matter in developing brand loyalty?
Wisker, Zazli Lily
;
Kadirov, Djavlonbek
;
Nizar, Jithin
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 84-105
Persistent link: https://www.econbiz.de/10014229970
Saved in:
3
1 + 1 < 2! : effects of social media engagement and advertising on firm value of tourism and hospitality companies
Yang, Shuai
;
Liu, Yahui
;
Wu, Xiaojun
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
8
,
pp. 1417-1439
Persistent link: https://www.econbiz.de/10012624201
Saved in:
4
Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing
;
Fang, Yen-Po
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
6
,
pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
Saved in:
5
User engagement in festival virtual brand communities : the cases of Sónar and Primavera Sound (Barcelona)
Garay Tamajón, Luis Alfonso
;
Pérez, Soledad Morales
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 300-327
Persistent link: https://www.econbiz.de/10012201355
Saved in:
6
Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
7
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
8
Brand attachment, tour leader attachment, and behavioral intentions of tourists
Yen, Chang-Hua
;
Chen, Chien-Yu
;
Cheng, Jui-Chang
;
Teng, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
3
,
pp. 365-391
Persistent link: https://www.econbiz.de/10011900479
Saved in:
9
Antecedents and an outcome of customer engagement with hotel brand community on Facebook
Touni, Reham
;
Kim, Woo Gon
;
Choi, Hyung-Min
;
Ali, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 278-299
Persistent link: https://www.econbiz.de/10012201350
Saved in:
10
Exploring how employee sense of brand community affects their attitudes and behavior
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
4
,
pp. 567-596
Persistent link: https://www.econbiz.de/10012212578
Saved in:
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