//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Preismanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Preismanagement
Consumer behaviour
636
Konsumentenverhalten
635
Brand management
310
Markenführung
310
Brand image
267
Markenimage
267
Brand
185
Markenartikel
183
Relationship marketing
169
Customer satisfaction
108
Kundenzufriedenheit
108
Dienstleistungsqualität
81
Service quality
81
Social Web
78
Social web
78
Hotel industry
77
Hotellerie
77
Emotion
68
Internet marketing
66
Online-Marketing
66
Gastronomie
57
Restaurant industry
57
Viral marketing
53
Virales Marketing
53
Advertising effects
43
Luxury goods
43
Luxusgüter
43
Werbewirkung
43
Brand loyalty
38
Confidence
36
Pricing strategy
36
Vertrauen
36
USA
34
United States
33
Online retailing
31
Online-Handel
31
Beschwerdemanagement
28
Complaint management
28
more ...
less ...
Online availability
All
Undetermined
128
Free
5
Type of publication
All
Article
201
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
204
Aufsatz in Zeitschrift
204
Collection of articles of several authors
3
Sammelwerk
3
Language
All
English
204
Author
All
Guzman, Francisco
5
Mavondo, Felix
4
Ramkissoon, Haywantee
4
Dewnarain, Senika
3
Fetscherin, Marc
3
Han, Heesup
3
Jin, Naehyun Paul
3
Lee, Seonjeong
3
Line, Nathaniel D.
3
Mattila, Anna S.
3
Stoel, Leslie
3
Tanford, Sarah
3
Veloutsou, Cleopatra
3
Assaker, Guy
2
Baloglu, Seyhmus
2
Broyles, S. Allen
2
Goh, Ben
2
Gómez-Suárez, Mónica
2
Kim, Mi Ran
2
Kim, Min-Seong
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Lee, Jung Eun
2
Leingpibul, Thaweephan
2
Lim, Weng Marc
2
Loureiro, Sandra Maria Correia
2
O'Connor, Peter
2
Qu, Hailin
2
Rodríguez del Bosque, Ignacio A.
2
Tang, Liang
2
Vera, Jorge
2
Wallace, Elaine
2
Abratt, Russell
1
Abubakar, Binta
1
Agbemabiese, George Cudjoe
1
Ahn, Jiseon
1
Akhtar, Nadeem
1
Al-Ansi, Amr
1
Al-Hawari, Mohd Ahmad
1
Albinsson, Pia A.
1
more ...
less ...
Published in...
All
Journal of hospitality marketing & management
The journal of product & brand management
Journal of retailing and consumer services
517
Journal of business research : JBR
389
International journal of hospitality management
184
The journal of services marketing
118
Journal of retailing
99
Journal of the Academy of Marketing Science
90
Management science : journal of the Institute for Operations Research and the Management Sciences
87
Psychology & marketing
85
The journal of brand management : an international journal
82
International journal of contemporary hospitality management
75
Asia Pacific journal of marketing and logistics
73
Cogent business & management
73
Journal of revenue and pricing management
71
Journal of marketing
70
Journal of travel and tourism marketing
69
Journal of strategic marketing
66
The service industries journal
65
European journal of marketing : EJM
62
Industrial marketing management : the international journal for industrial and high-tech firms
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Journal of service management
56
Marketing intelligence & planning
55
SpringerLink / Bücher
55
International journal of retail & distribution management
54
The international review of retail, distribution and consumer research
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
53
Tourism management : research, policies, practice
53
Journal of service research : JSR
52
Services marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
International journal of internet marketing and advertising : IJIMA
46
International journal of electronic marketing and retailing : IJEMR
43
International journal of retail and distribution management
43
European journal of operational research : EJOR
42
The international journal of bank marketing : IJBM
41
Service business
40
Marketing letters : a journal of research in marketing
39
more ...
less ...
Source
All
ECONIS (ZBW)
204
Showing
1
-
10
of
204
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
4
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
5
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
6
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
7
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
8
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
9
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
10
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->