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~isPartOf:"Journal of hospitality marketing & management"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
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Beziehungsmarketing
Brand management
Markenführung
37
Consumer behaviour
25
Konsumentenverhalten
25
Brand image
22
Markenimage
22
Relationship marketing
20
Brand
14
Hotel industry
14
Hotellerie
14
Markenartikel
14
Customer satisfaction
11
Kundenzufriedenheit
11
Dienstleistungsqualität
9
Service quality
9
Viral marketing
7
Virales Marketing
7
Brand loyalty
6
Confidence
6
Gastronomie
6
Restaurant industry
6
Social Web
6
Social web
6
Vertrauen
6
Advertising effects
5
Internet marketing
5
Online-Marketing
5
Werbewirkung
5
Emotion
4
Markentreue
4
brand trust
4
Destination management
3
Destinationsmanagement
3
Personality psychology
3
Persönlichkeitspsychologie
3
Tourism marketing
3
Tourismusmarketing
3
social media
3
Advertising
2
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English
37
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Baloglu, Seyhmus
2
Dewnarain, Senika
2
Kim, Soon-Ho
2
Liu, Chih-Hsing
2
Mavondo, Felix
2
Ramkissoon, Haywantee
2
Tang, Liang
2
Alvarez, Maria D.
1
Berenguer Contrí, Gloria
1
Bernal, Pedro Mir
1
Bilro, Ricardo Godinho
1
Bowden, Jana
1
Chen, Cheng-Hao Steve
1
Chen, Shan-Pei
1
Chiu, Tsui-Hua
1
Choi, Hwansuk Chris
1
Chua, Bee-Lia
1
Clark, Amy E.
1
Clark, J. Dana
1
Curtis, Catherine
1
Ekinci, Yuksel
1
Faulk, Saskia
1
Fong, Lawrence Hoc Nang
1
Garraza, Teresa Sabada
1
González-Mansilla, Oscar Luis
1
Guerreiro, João Pedro Silva Martins
1
Han, Heesup
1
Han, Sung Ho
1
Haobin, Ye Ben
1
Henthorne, Tony L.
1
Herington, Carmel
1
Hjalager, Anne-Mette
1
Hochgraefe, Carmen
1
Huang, Shuyue
1
Huang, Yi-Jhan
1
Huiyue, Ye
1
Hung Trong Hoang
1
Jones, Charles E.
1
Jun, Jinhyun
1
Kang, Juhee
1
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Journal of hospitality marketing & management
Journal of business research : JBR
584
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
74
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
69
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Research
57
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
37
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1
Who's asking? : social platform and research sponsors' identity biases in guests' hospitality experience-reviews : a case study of Spanish hotels
Woodside, Arch G.
;
Bernal, Pedro Mir
;
Garraza, Teresa Sabada
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10014511803
Saved in:
2
Narrative or non-narrative? : the effects of short video content structure on mental simulation and resort brand attitude
Wang, Xin
;
Lai, Ivan K. W.
;
Lu, Yan
;
Liu, Xinyu
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 593-614
Persistent link: https://www.econbiz.de/10014319780
Saved in:
3
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
4
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
5
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
6
Green message strategies and green brand image in a hotel context
Topcuoglu, Esra
;
Kim, Hyelin
;
Kim, Sungeun
;
Kim, Seontaik
- In:
Journal of hospitality marketing & management
31
(
2022
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10013177421
Saved in:
7
The influence of leadership commitment to service quality on hotel employees' brand citizenship behavior : a mediation and moderation analysis
Hung Trong Hoang
;
Nga Thi Thuy Ho
;
Nguyen, Ninh
- In:
Journal of hospitality marketing & management
31
(
2022
)
3
,
pp. 369-395
Persistent link: https://www.econbiz.de/10013177434
Saved in:
8
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
9
The role of gastronomy in shaping the destination's brand identity : an empirical analysis based on stakeholders' opinions
Suna, Belma
;
Alvarez, Maria D.
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 738-758
Persistent link: https://www.econbiz.de/10012596509
Saved in:
10
Signaling effects of branded amenities on customer-based brand equity
Kim, Eun Joo
;
Baloglu, Seyhmus
;
Henthorne, Tony L.
- In:
Journal of hospitality marketing & management
30
(
2021
)
4
,
pp. 508-527
Persistent link: https://www.econbiz.de/10012549273
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