//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of hospitality marketing & management"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Consumer behaviour
243
Konsumentenverhalten
243
Customer satisfaction
91
Kundenzufriedenheit
91
Dienstleistungsqualität
77
Service quality
77
Hotel industry
76
Hotellerie
76
Beziehungsmarketing
72
Relationship marketing
72
Gastronomie
57
Restaurant industry
57
Emotion
35
Viral marketing
28
Virales Marketing
28
Beschwerdemanagement
26
Complaint management
26
Brand image
25
Brand management
25
Markenimage
25
Social Web
22
Social web
22
Internet marketing
21
Online-Marketing
21
Holiday behaviour
19
Urlaubsverhalten
19
Confidence
18
Vertrauen
18
Online retailing
17
Online-Handel
17
USA
17
United States
17
Brand
13
Markenartikel
13
customer loyalty
12
satisfaction
12
trust
12
Corporate Social Responsibility
11
Corporate social responsibility
11
more ...
less ...
Online availability
All
Undetermined
24
Type of publication
All
Article
25
Type of publication (narrower categories)
All
Article in journal
Konferenzbeitrag
Aufsatz in Zeitschrift
25
Language
All
English
25
Author
All
Baloglu, Seyhmus
2
Dewnarain, Senika
2
Kim, Soon-Ho
2
Mavondo, Felix
2
Ramkissoon, Haywantee
2
Tang, Liang
2
Bilro, Ricardo Godinho
1
Chen, Cheng-Hao Steve
1
Chen, Shan-Pei
1
Chiu, Tsui-Hua
1
Choi, Hwansuk Chris
1
Chua, Bee-Lia
1
Curtis, Catherine
1
Ekinci, Yuksel
1
Fong, Lawrence Hoc Nang
1
Guerreiro, João Pedro Silva Martins
1
Han, Heesup
1
Han, Sung Ho
1
Haobin, Ye Ben
1
Henthorne, Tony L.
1
Huang, Shuyue
1
Huang, Yi-Jhan
1
Huiyue, Ye
1
Jun, Jinhyun
1
Kang, Juhee
1
Kim, Eun Joo
1
Kim, Eun-Jung
1
Kim, Hyelin
1
Kim, Jaewook
1
Kim, Min-Seong
1
Kim, Seontaik
1
Kim, Sungeun
1
Kim, Youn-Kyung
1
Koo, Bonhak
1
Kozak, Nazmi
1
Lai, Ivan K. W.
1
Lee, Heng Wei
1
Lee, Hyong-june
1
Lee, Sanghyeop
1
Lee, Seonjeong
1
more ...
less ...
Published in...
All
Journal of hospitality marketing & management
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
50
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Cogent business & management
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
International journal of advertising : the quarterly review of marketing communications
31
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Narrative or non-narrative? : the effects of short video content structure on mental simulation and resort brand attitude
Wang, Xin
;
Lai, Ivan K. W.
;
Lu, Yan
;
Liu, Xinyu
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 593-614
Persistent link: https://www.econbiz.de/10014319780
Saved in:
2
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
3
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
4
Green message strategies and green brand image in a hotel context
Topcuoglu, Esra
;
Kim, Hyelin
;
Kim, Sungeun
;
Kim, Seontaik
- In:
Journal of hospitality marketing & management
31
(
2022
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10013177421
Saved in:
5
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
6
Signaling effects of branded amenities on customer-based brand equity
Kim, Eun Joo
;
Baloglu, Seyhmus
;
Henthorne, Tony L.
- In:
Journal of hospitality marketing & management
30
(
2021
)
4
,
pp. 508-527
Persistent link: https://www.econbiz.de/10012549273
Saved in:
7
The impact of hotel servicescape on customer mindfulness and brand experience : the moderating role of length of stay
Haobin, Ye Ben
;
Huiyue, Ye
;
Peng, Li
;
Fong, Lawrence …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 592-610
Persistent link: https://www.econbiz.de/10012549287
Saved in:
8
Does brand love matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
9
Antecedents and the mediating effect of customer-restaurant brand identification
Han, Sung Ho
;
Ekinci, Yuksel
;
Chen, Cheng-Hao Steve
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
Saved in:
10
An examination of the role of internal brand management : impact of contractual models
Koo, Bonhak
;
Curtis, Catherine
- In:
Journal of hospitality marketing & management
29
(
2020
)
4
,
pp. 503-525
Persistent link: https://www.econbiz.de/10012256147
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->